So – I have an ongoing “crush” on this brand. Every time I see a 100% Pure product in an ad or in a store, I get a feeling of excitement. Why? Because everything I have tried from this brand has been amazing! It started with a bar of peach soap that I got at Expo West. The more I looked into the brand, the more I felt a kinship. All 100% Pure products are free of synthetic chemicals, artificial fragrances, chemical preservatives and petrochemicals. I love the products, the packaging, the cruelty-free and vegetarian/vegan message (most products are vegan and all are veg) and even the fact that they support Leaping Bunny, PETA and several animal rescues. Clearly this is a brand after my own heart!
During my recent trip to New York, I found a huge 100% Pure display at Duane Reade and I bought an eyeshadow (Pewter), Purify Facial Cleanser + Mask and Mint White Tea Moisturizer. I have combination skin, and these products are perfect.
The Purify Facial Cleanser + Mask has aloe as the first ingredient (not water like many products). It also contains essential oils, red algae, kelp, spirulina, organic green tea, hemp seed, coconut oil, sea buckthorn, calendula, thyme, sage, goldenseal, burdock, tea tree, parsley, eucalyptus, peppermint and more. The eucalyptus and peppermint essential oils give it a nice cooling feeling. You can leave it on as a mask or wash it off immediately after applying. It’s not harsh, but it deep cleans your skin without stripping.
The Mint White Tea Moisturizer is perfect for combination to oily skin. Again, aloe is the first ingredient. It also has rosewater, pomegranate, organic white tea, calendula, licorice (great for fading dark spots), chamomile, rosemary, sage, lemongrass, nettle, lemon balm, tea tree and peppermint oil. It’s truly refreshing and doesn’t clog pores. Win!
The eyeshadow I bought (Pewter) is a shimmery charcoal. It’s 100% vegan and gluten free. It’s colored with antioxidant and vitamin rich fruit pigments instead of minerals or synthetic dyes. It even has Vitamin E, rosehip oil, avocado butter, cocoa butter, red win resveratrol, pomegranate seed oil, black tea, Vit A and Vit C! What other makeup line has all that? Plus, it’s very heavily pigmented and goes on like a dream. I actually got several compliments while I was wearing it in NYC.
The products are very reasonably priced (most are in the $10-$20 range) and I seriously can’t find anything not to love! Have you tried any 100% Pure products? Let me know what you thought in the comments below!
Press samples have been provided for review. Opinions are the author’s own. Article may contain affiliate links.