About
Who are we?
My Beauty Bunny is a an award-winning, top beauty blog written by Jen Mathews and a selection of writers and other beauty product aficionados — all animal lovers. Scouring the Earth for the best in cruelty-free beauty, makeup, skin care and hair care products! My Beauty Bunny writes about cruelty-free beauty products for guys and gals who can’t get enough hair, skin, makeup and other beauty products not tested on animals.
Memberships and Awards:
International Fashion & Beauty Bloggers Organization (iFabbo) Founding Member
Beauty Blogger Coalition Founder
Member of The Beauty Blog Network
Shape Magazine Top 5 Beauty Blogger
Member of the GLAM Beauty Network
Member of the Total Beauty blog network
#1 in Klout’s list of top Twitter users to follow in Beauty
#10 in WeFollow’s list of top Twitter users to follow in Beauty
#1 Top Beauty Blog 2011 – Beauty School
Top 50 Beauty Blog – The Performance Leader
Top 50 Beauty Blog – Networked Blogs
Top 40 Eco-Beauty Blog – Bachelor of Science
The HLMN Hot 100
101 Beautilicious Blog Awards 2012 Winner
The Body Shop – Natural Beauty Blogger finalist
Featured In:
Testimonials:
“My Beauty Bunny is one of my favorite blogs. They focus on cruelty free skin, makeup and hair products with great reviews and giveaways. The main blogger is super stylish, animal-loving Jen Mathews who writes honest and informative reviews!”
B. Bell of Beatrixbell Handcrafted Jewelry
“Jennifer knows the importance of social media in today’s digital world. With My Beauty Bunny, she has been able to capture a niche market and utilize various social networks to maximize her reach. The numbers speak for itself. In helping Jennifer promote one of the My Beauty Bunny events, I found her to be very professional giving all necessary information in a timely manner, making it easy for me. She knows how to build relationships both in the real and digital world.”
Rahiel Dawit, Co-Founder & Editor – Spoiled Little LA Girls
“Jennifer was helpful in constructing a program to promote my company and acquire customers. She came up with some really, inventive ideas to promote our brand and increase visibility/exposure to a key demographic.”
Pete McMullin, VP Business Development – Sibu Beauty
“Jennifer has outstanding social media skills. I initially discovered her on Twitter, and then began to read her website, My Beauty Bunny. In addition to being a superb writer, she is passionate about her work and is a terrific event planner. I attended one of her beauty events and was very impressed.”
Sydne Summer, Fashion Editor – MyStyle.com & ThinkThruFashion.com
“I worked with Jen (My Beauty Bunny) on behalf of a client for two parts of a social media strategy. She was not only professional, but more importantly she was upbeat, personable, and had fantastic ideas on how to implement the clients brand in a fashion that would be relevant to her readers.”
Therese Pompa, Account Manager – Percepture
Advertising
Want to reach the beauty-loving, fashion-forward, eco-conscious, animal-friendly consumer market? If your target market is college-educated women, ages 25-45, My Beauty Bunny is the place to advertise! Ask for our current site stats.
Feel free to contact us about custom advertising or product promotion: jen at mybeautybunny dot com
Please note: Advertisers must sell cruelty-free products. Manufacturers that conduct animal testing, or buy ingredients from companies that are known to conduct animal testing will not be considered.
About Us:
Jen Mathews, Founder/Editor-in-Chief

I’m a self-confessed beauty and makeup junkie! I have had a life-long love of animals and beauty products, so I decided to put my two loves together and form this cruelty-free beauty blog.
For companies interested in my services, I offer social media set-up, strategy and management, as well as PR and blogger outreach. My background is in traditional and web marketing – you can see more about me on my LinkedIn page. For inquiries or quotes, contact me at jen at toptiermedia dot com or visit www.toptiermedia.com.
Jen: jen at my beautybunny dot com
Contributing Writers
Lauren – editor and My Beauty Bunny social media specialist
Lauren is a licensed massage therapist, writer, and animal lover. She’s passionate about
cruelty free beauty and her kitties Duchess and Dexter.

Lauren
Gregg – writer and editor

Moxie
Moxie writes Moxie Reviews™, a cruelty free beauty blog that reviews organic and natural beauty products. Celebrity interviews and book reviews, too. She’s a former full-time, public school teacher, now a stay-at home mom (to two and four-legged children).
Abi
Abi Mogge is an office guru in Northern Illinois, working for a public radio station and moonlighting as a pianist on the side. Always an animal lover, she loves finding and writing about the best cruelty-free beauty products available.

Jen #2
Jen Naples (AKA Jen #2) is an animal lover and health and beauty aficionado. She is currently taking a break from editing and writing to focus on her law degree. Go Jen!

Sharon
Sharon Jennings is a sassy redhead who loves writing about beauty when she’s not busy running a music licensing marketing department, snuggling with her new fiance or playing with her two kitties.
Lara seltzer has been writing since she could hold a pen.
Now she combines her craft with one of her favorite subjects: cruelty free beauty.

Oliver
Oliver is majorly into beauty products and men’s grooming – more than he will ever admit.

Max
Max is a Canadian transplant who resides in Sunland, California with his wife and two children. He is a self-confessed “metrosexual” whose day job is serving as Director of Public Relations for Auction.com.

Morgan
Morgan loves dogs, brightly-colored tennis shoes, can talk about food and ’90s pop music for hours, and still believes in sending real mail.

Vicki (AKA The Mature Bunny; AKA Jen’s Mom)
Vicki is Jen’s mom and our go-to tester for “mature” skin products.

Riley – Chief of Incessant Barking & Fashion Editor

Riley
Kenji – Bouncer/Security

Kenji
Miko – VP of Purrs, Cuddles & Office Supplies

Miko
Product Submission:
We only review health, beauty and lifestyle products that are not tested on animals or made from ingredients that are not currently being tested on animals (more on that here). Although many of the products we review are natural and organic, it is not required for us to review them. Our focus is on cruelty-free products. If you’d like us to review your product, please fill out the form here.
We highly recommend using Google Alerts to monitor media write-ups and customer discussion about your brand.
You can also sign up for our newsletter here:
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Please note that we are 100% honest in our reviews, and we don’t like to write negative articles. If your product does not work for the first tester, we will pass it on to a second tester. If the product was not satisfactory to both testers, we will opt to NOT write a review. We only want to share the good stuff with our readers.
Guest Blog Posts:
We welcome guest blog posts from freelance writers. We only ask that all products referenced be cruelty-free. We will include a link to your website, but of course, we have final editorial control over all content, and we will edit if necessary. Links to specific products or corporate websites will fall under the sponsored post category. Please inquire about current sponsored post rates.
Sites We LOVE:
- 15 Minute Beauty Fanatic
- Beauty Info Zone
- Beauty Nerd
- Beauty of a Site
- Beauty Xpose
- Blushing Noir
- Cinco Vidas
- Glamology
- Glitter Gloss Garbage
- Gloria Yang Beauty
- Gouldylox Reviews
- Groomed LA
- Jenn Staz
- Moxie Reviews
- Nadine Jolie
- Overall Beauty Blog
- Palacinka Beauty
- Pink Diva Beauty
- Polar Belle
- Polish Insomniac
- Prime Beauty Blog
- Raging Rouge
- Ryan Murray Audio Works
- Self Tanning Queen
- Sicka Than Average
- Spoiled Little LA Girls
- Suite Ta Bu
- The Fashionable Gal
- The Fashionable Housewife
- The ideeli Blog
- The Natural Beauty Health Blog
- The Velvet Doll
- Think Thru Fashion
- Vegan Beauty Review
- Vegetarians in Paradise
- Vie Couture
Cruelty Free Resources
- American Anti-Vivisection Society
- Cruelty Free Consumer
- Karma Dogs
- Leaping Bunny Cruelty-free Guide
- PETA’s Cruelty Free Beauty Guide
- White Rabbit Beauty





























