Written by: Claire Menegatti, Staff Writer
Craft beer body and hair-care products. Yes, you heard me right! BRÖÖ beauty products are cruelty free and made from beer! This product venture was born from the personal stories from the founder’s mother and her 1950s hair care solution – pouring beer on her hair for natural body and shine! Beer has been being used for ages on hair. Originally it was intended to prevent dandruff and later it was discovered to create beautiful shine. Discovering some of these facts myself, I am surprised it has taken so long for a product like this to reach the mass market. After a couple of years of experimenting and playing around, the founders of BRÖÖ have finally perfected the art of blending handcrafted beer into salon quality shampoo.
Why are the ingredients in beer so great for hair? Barley has a wealth of B vitamins, proteins, and minerals, which are the building blocks of great hair, skin, and bones. Yeast, another important brewing ingredient, is also filled with B vitamins. Water. The better the water, the better the beer. The same goes for shampoo. Broo uses the finest pH balanced mountain water. Hops has essential oils that are used to add flavor to beer. These oils are filled with antioxidants, which is great for shampoo because of its toning and astringent properties.
In addition, BRÖÖ products are sulfate-free, paraben-free, phthalate-free, silicone-free, vegan, cruelty free, GMO-free and has no added fragrances or dyes.
When I got this product, I thought it would be fun to take a bath with my boyfriend and have him use the product too. I have read that their products do smell a little weird but I like beer. The products I used were their Citrus Pale Ale Shampoo (which has a strong summer, citrus smell) and the Oatmeal Porter Body Wash (which smells like oatmeal cookies). Both have a faint bitter smell which I can only assume is from the hops. When my boyfriend left the bathroom, and then returned, he said the restroom smelled ridiculously of oranges!
The shampoo is a little runny, so just a little will do. Whenever I finish up in the shower I have to bite my tongue cause I have so many tangles in my hair. This wasn’t the case after using BRÖÖ. This was a nice plus that I was not expecting. I suppose it may be a natural detangler. The next day my hair was smooth, shiny, manageable and had extra volume.
I like this product and I think it’s an inventive idea. I like the fact that it’s not marketed as a man or woman’s product but rather unisex! I will definitely be using it in the future.
Press samples have been provided for review. Opinions are the author’s own. Article may contain affiliate links.