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Cruelty Free Brands

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We all want to buy cruelty-free beauty products, but many times the problem is that we don’t have time to do research on brands before buying. We hope this cruelty free list will help you find brands and products that have not been tested on animals.

One issue with finding truly cruelty-free beauty brands is that brands can call themselves “cruelty-free” if they do not test their finished products on animals, but they can still buy ingredients from suppliers who are conducting animal tests. (There are no regulations in the US for using the term “cruelty-free” like there are with “USDA Organic” labels. So, buyer beware.) Leaping Bunny is the gold standard for cruelty free beauty products, but not all cruelty free products have registered with Leaping Bunny.

At My Beauty Bunny™, our personal feelings are that an ingredient should not be banned from use by animal activists just because it was tested on animals in the past. However, if a supplier is currently conducting animal testing, we hope beauty brands will boycott the supplier.

We have done our best to include only companies that are completely cruelty-free, but it is impossible to know if brands are really purchasing ingredients from cruelty-free suppliers, or if the suppliers are being up-front with the brands. As with everything else, it is always wise to do your own research.

This is not an exhaustive list of cruelty-free beauty and household goods brands – you can check PETA and Leaping Bunny for the latest. If you’d like to be added to the list, and your products and ingredients are not tested on animals, drop us a line at jen at mybeautybunny.com.

We highly recommend downloading the Leaping Bunny iPhone or Android app or the PETA Caring Consumer iPhone app. You can also download or order a free pocket-sized Compassionate Shopping Guide from Leaping Bunny.

What about cruelty free brands owned by companies who DO test?

We believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If the parent companies see the successes of their brands who do not test, it’s a win. It’s also a win for the animal-friendly companies to get larger distribution in mass channels by being involved with huge companies. That’s our personal opinion here at My Beauty Bunny™ and we invite you to make up your own mind on the matter!

Click here to tweet this list!

Please note companies change their policies all the time – if you have information about a brand that is no longer cruelty free, please contact Jen.

Looking for cruelty free products in the Philippines?

Here’s a list of cruelty free beauty products in South Africa.

Cruelty Free Beauty Brands

Cruelty Free Beauty Brands

* Vegan

♥ Leaping Bunny certified

♣ Subsidiary of a parent company that does not comply

100% Pure
2 Birds Feather
3P Organics
4 Elements Bath Products
Abba Pure Performance Hair Care *
Abra Therapeutics ♥
A.Dorn Nail Paint *
Afterglow Cosmetics ♥
A Girl’s Gotta Spa Bath & Body Products *
Airelle Skincare
Alamo Organics
Alba Botanica ♥
Alex and Ani
Αlexandra Avery Body Botanicals ♥
Αlima Pure ♥
Aloha Nani
Alpha Hydroxy
Alvin Connor ♥
Amadeya Natural Bodycare
Αmal Oils ♥
Amazing Cosmetics (seen on the Chinese Sephora site – not cruelty free)
Αmie Skincare ♥
Ana’s Organic Collection ♥
Anastasia Beverly Hills
Ancient Secrets ♥
Andalou Naturals ♥
Angelina Skincare
Anna Marie’s Aromatherapy ♥
Annemarie Börlind
Antiochi ♥
Apala Hai ♥
April Rain Skin Science
Aqua Natural ♥
Arbonne ♥
Argos ♥
Aroma Bella ♥
Aroma Crystal  ♥
Aroma Naturals ♥
Aromatisk ♥
Artisan Naturals ♥
Ashambri Skincare ♥
Asili LLC-Marula Oil
Atelier de cosmetique
Artisana ♥
Athena’s Wellness ♥
Aubrey Organics ♥
Au Naturel Botanicals ♥
Aunt Bee’s Skin Care ♥
Auromere ♥
Austin Rose ♥
Avalon Organics ♥
Aveda (Sad change: Estee Lauder brands have ended their cruelty free status in order to sell products in China, a country that requires animal testing))
Avon (Sad change: Avon has ended its cruelty free status since 1989 in order to sell products in China, a country that requires animal testing)
Baby Bump, Inc. ♥
Back to the Earth Company ♥
Balm, The
Balm Balm ♥
Balm Envy
Bambola Beauty
Bare Escentuals (Bare Minerals) ♠ (Owned by Sheseido who is not cruelty-free – sold in Brazil – questionable)
Bare Body Soaps Organics ♥
Bassu Gold
Bath & Body Works (now includes a “where required by law” legal disclaimer – may not be cruelty free)
Batty’s Bath
Beanpod ♥
Bee Naturals
Beaute Mineral
Beautisol Self Tanner *
Beauty Blender
Beauty from the Earth (BFTE)
Beauty Without Cruelty ♥ *
Bella Bella Natural Beauty ♥
belle & Bianca ♥
Belli & Baby ♥
Belonger Botanicals ♥
Belly Buttons & Babies ♥
Bésso de Natúra ♥
Best Bath Store
Better Botanicals ♥
BFTE Cosmetics
BH Cosmetics
Biao ♥
Billy Jealousy
Bio Aromes ♥
Bio Follicle Vegan Plant Derived Hair Products *
Biogalene ♥
Biogime Skin Care ♥
BioKleen *
biOrganics Hair Therapy ♥
Bite Beauty ♥ (owned by Kendo who is not CF)
Black Phoenix Alchemy Lab (BPAL)
B-Leaf Botanics *
B True Beauty
Blessed Botanicals ♥
Bloom Naturals
Blooming Lotus ♥
Blue Balm Soap Company ♥
Blue Lotus Botanics
BM Beauty ♥
Body & Face St Cyrus ♥
Body Bistro ♥
Body Butter Factory ♥
Bodyography Cosmetics
The Body Shop ♠ (owned by L’oreal)
Bold For Men
Bonicca Natural Body Care ♥
Booda Organics ♥
Botanic Beauty Products
Botanic Organic
Botanical Skin Works ♥
Botanie Soap ♥
Boscia (No longer CF – see the Logical Harmony article here)
Brew City Botanicals ♥
BrioGeo (not all products are vegetarian but some are vegan)
Bronzo Sensuale ♥
Bubble & Bee Organic
Bubble Genius
Bulldog Natural Grooming ♥
Bumble & Bumble (Sad change: Estee Lauder brands have ended their cruelty free status in order to sell products in China, a country that requires animal testing)
Burt’s Bees ♥ ♠ (owned by Clorox, who is not cruelty free)
Bye Bye Parabens *
By Valenti Organics
Cactus & Ivy ♥
CAILYN Cosmetics
California North ♥
Camillas Naturprodukter och Ört Terapi ♥
CamoCare ♥
Candied Soap Bakery ♥
Castle Baths ♥
Carabella Cosmetics & Skincare
Caswell-Massey ♥
Cate McNabb Cosmetics ♥
Caudalie (Sad change: Caudalie was removed from the Leaping Bunny program)
Celsaderm ♥
Ceres Aromoaterapi ♥
Cheryln Skincare
Christine Valmy, Inc.
Chrome Girl Nail Polish
Cibe Laboratori ♥
City Cosmetics
Clean George ♥
Clean Kids Naturally
CLEAN Perfumes
Clean River Products ♥
Clear Conscience ♥
Clearly Natural ♥
Clemon ♥
Clinique (Sad change: Estee Lauder brands have ended their cruelty free status in order to sell products in China, a country that requires animal testing)
Coastal Classic Creations ♥
Color Me Krazy ♥
Color My Image ♥
Comforts for the Mind, Body and Spirit ♥
Common Good
Comptoir des Lys ♥
Comptoir Provençal des Argiles ♥
Concrete Minerals
Control Corrective Skincare Systems ♥
Co-operative Group, The (Co-op) ♥
Coop Italia ♥
Copaiba ♥
Copper Lotus Cosmetics ♥
Core Cosmetic
Couleur Caramel ♥
Crane and Wilton Organics ♥
Crazy Rumors ♥ *
Crearome ♥
Cruelty Free Cosmetics ♥
Crystal Body Deodorant ♥ *
Cuccio Naturalé ♥
D’Aymons ♥
Daddy Van’s ♥
Daisy Blue Naturals ♥
Dale Audrey/Oral Fitness, Inc ♥
The Damajon Group ♥
Dancing Dingo ♥
Darla Makeup
Davina Peace ♥
Deep Steep ♥
De La Terre Skincare ♥
Dena Corporation ♥
Deodorant Stones of America ♥
DermOrganic *
DermaQuest Skin therapy ♥
Desert Essence
Desert Mermaid ♥
DeVita Natural Skincare Systems *
Dharmazone ♥
Dickinson ♥
Dieci Colori
Dolce Mia Skin Care Systems ♥
Dolma Vegan Perfumes ♥
Dose of Colors *
Doux Me ♥
Dr. Brandt Skin Care (seen on Sephora China site)
Dr. Bronner’s ♥
Dr. Dennis Gross Skincare
Dr. Goodpet ♥
Dr. Ken’s (Floss & Go) ♥
Dr. Sharp’s
Dr Taffi ♥
Dr. Wood’s Products ♥
Dreams By Neihule
Duchess Marden ♥
Earth Alive ♥
Earth’s Beauty
Earth Dance Botanical Bodycare ♥
Earth Diva Minerals
Earth Natural Essentials ♥
Earth Solutions ♥
Earthly Body *
Ecco Bella
EcoColors ♥
Eco-Dent International ♥
Ecofa ♥
EcoGlo Minerals
Eco-Me ♥
Ecopolo ♥
Eco Tools *
Eilas ♥
Elara ♥
Elate Clean Cosmetics
Elemental Herbs ♥
Ellis Faas
ELF cosmetics *
ELF brushes (not all vegan)
Elizabeth Grant
Elizabeth Van Buren Essential Oil Therapy Inc ♥
Ellovi *
Emani *
Emerita ♥
Eminence Organic Skin Care ♥
Emtage Hair ♥
EO Products ♥
Eos (selling in China)
Essentially Yours ♥
Essential Oil Company, The ♥
Eumadis ♥
Everyday Minerals ♥
Evolve Beauty ♥
Exfoliating Minerals
Face Atelier ♥
FACEFACTS by Lori, Inc ♥
Fake Bake
Faith in Nature ♥
Famille Mary ♥
FAR Botanicals ♥
Farm Dog Naturals
Fevour Cosmetics
FiOR Mineral Cosmetics
Fitglow Beauty
Fleabusters/Rx For Fleas ♥
Fleur des Mauges ♥
Flexi Nail
Flora srl (Floritaly) ♥
Florere ♥
Flower (Drew Barrymore)
Flowerfolk ♥
Forest Secrets Skincare ♥
Forever New International ♥
Forsythe Cosmetic Group ♥
Fourth Coast Soaps ♥
Fran Kramer ♥
Freeman ♥
Fundamental Earth
Furless Makeup Brushes *
FusionBeauty (seen on the Chinese Sephora site – may not be cruelty free)
Future Face
Färg & Förändring ♥
Föllinge Nature of Sweden ♥
Gabriel Cosmetics ♥
Georgie Beauty *
Giovanni Cosmetics ♥
Glad Rags ♥
Glam Natural *
God’s Gift Cosmetics
Golden Path Alchemy Skincare ♥
Good Home Company, The ♥
Gourmet Body Treats ♥
Grandpa Brands Company
The Grapeseed Company
Grateful Body ♥
Green Girl Basics ♥
Greendeers ♥
Green & Glam
Greenridge Herbals ♥
Greenwood Naturals ♥
Grime Eater Products ♥
H2O (selling in China)
Hälsingehonung ♥
Handmade Natural Beauty
Hamadi Beauty
Happy Me Skincare *
Happy Seeds
Hard Candy ♥
Harvey Prince
Hawai ♥
Healingscents Aromatherapy ♥
Healthy Times Baby’s Herbal Garden ♥
The Wonder Seed
Heather’s Natural Organic Cleaning Products ♥
Helan Cosmesi di Laboratorio ♥
Herbal Choice Mar ♥
Herban Lifestyle
Herbaluna ♥
Herbal Secrets ♥
Herban Lifestyle ♥
Heritage Botanicals
Hoke2 ♥
Hollybeth’s Natural Luxury ♥
Hollytrees ♥
Honest Company (The)
Honesty Cosmetics ♥
Honeymark International ♥
Hourglass Cosmetics
Hugo Naturals ♥ *
Hurraw! Balm ♥ *
Hush Hush Essentials ♥
Hyteck Aroma-Zone ♥
Illamasqua (cruelty free status noted at Veggie Beauty)
I Love Inky ♥
Imaage Mineral Makeup
Imago Dei, Inc. ♥
Indica sas ♥
Indie Lee & Co.
Inglot (they say they do not test but cannot confirm ingredient suppliers do not test)
Infinite Aloe ♥
Infusion-Naturally Pure
Innersense ♥
Intelligent Nutrients ♥
Irie Star ♥
Is Clinical
Iserafini ♥
ISH Ionic Rescue ♥
Isis Essentials
ishop4beauty ♥
It’s A 10 Haircare ♥
Its Elixir ♥
Jaboneria Marianella
Jack Black
Jacki’s Magic Lotion ♥
Jane Iredale
Jan Marini
Jergens (I received word that Kao Brands does 3rd party animal testing in Japan)
Jason Natural Cosmetics ♥
JellySpon Konjac Sponges *
Jess’ Bee Natural Lip Balm ♥
Jeune D’Age Organics
Jing Ai Organic and Natural Cosmetics ♥
Joe Blasco Cosmetics ♥
John Frieda (I received word that Kao Brands does 3rd party animal testing in Japan)
Jojoba Company, The ♥
Jonathan Hair Product
Jordana – NOW Leaping Bunny certified! ♥
Josh Rosebrook Skin & Hair Care
Josi Essentials ♥
Josie Maran Cosmetics
Joyful Hands Holistic Pet Care ♥
JR Liggett ♥
J Squared Organics ♥
Juice Beauty
Kahina Giving Beauty
Karawan Authentic ♥
Karma Healing Solutions ♥
Katherine Botanicals ♥
Katherine Cosmetics
Kat Von D
Kat & Dog
Keeki Pure & Simple
Kelly-Nehemiah Cosmetics ♥
Kelly Teegarden Organics ♥
Kevin Murphy
Kibio ♥
Kimberly Parry Organics ♥
Kimono *
Kingfisher Natural Toothpaste ♥
Kiori Perfume
Kirk’s Natural Products ♥
Kiss My Face ♥
KissNMakeup Minerals
Klorane *
Kobashi Essential Oils
Kokokahn ♥
Komenuka Bijin
Korres (now selling in China)
Kosia *
KSA Jojoba
Kuomayé Bio ♥
La Bella Pink ♥
Laboratoire Alvend ♥
Laboratoire Body Nature ♥
Laboratoire Gravie ♥
Laboratoire Holistica International ♥
Laboratoire Natescience ♥
Laboratoire Phyto-Actif ♥
Laboratoire Phyt’s SAS ♥
LA Fresh
Lakon Herbals ♥
LA Splash Cosmetics
Laughing Devil Designs *
Lauren Brooke Cosmetiques
Lauren Noi ♥
L’Erbolario ♥
LEAP Organics ♥
Le Secret Naturel ♥
Les ânes d’autan ♥
Les Douces Angevine ♥
LEAP Organics ♥
Level Naturals ♥
LFT Group ♥
Lifehair Oy ♥
Light Mountain Natural Hair Color *
Lilly’s Naturals ♥
Lily Lolo Mineral Cosmetics ♥
Lime Crime
Lip-Ink International ♥
Lip Glossarie *
Lipstick Queen
Little Forest Natural Baby ♥
Little Twig ♥
Living Clay Company, The ♥
Living Proof – questionable – does anyone know?
Liz Earle Cosmetics (KPL Cosmetics Ltd) ♥
Lobob ♥
L’Occitane (No longer cruelty free.)
London Oil Refining Company Ltd, The ♥
LoriannZ ♥
Lotus Moon ♥
Lotus Brands ♥
Louise Bianco ♥
Love the Planet ♥
Lulu Organics
L’uvalla ♥
M.A.C. Cosmetics (Sad change: Estee Lauder brands have ended their cruelty free status in order to sell products in China, a country that requires animal testing)
Made From Earth
Maggie’s Pure Land Products ♥
Magic Moon SoapWorks
Magick Botanicals ♥
Malcom’s Miracle For Sensitive Dry Skin ♥
Makeup Geek
Make-Up International (Face to Face) ♥
Mama Mio
Mámbino ♥
Ma Mi Skin Care ♥
Manic Panic
Manufaktura ♥
Marco Pelusi Hair Products
Margarita Bloom
Marie Louise Cosmetics
Mario Badescu (has a store in Shanghai China)
Mark. Cosmetics (no longer cruelty free)
Mary Kay Cosmetics ♥ (Sad change: Mary Kay has ended its cruelty free status in order to sell products in China, a country that requires animal testing)
Max Green Alchemy ♥
Me! Bath
Me & T’s Handmade Soap
Melvita ♥ (owned by L’Occitane who is not CF)
Meow Meow Tweet *
Mètamour ♥ *
Mia Rose ♥
Michael Todd True Organics
Milani – NOW Leaping Bunny certified! ♥
Mindy Shear Makeup
Mineral Fusion
Mirror Lake Organics ♥
Miss Stephanie’s Potions
Mixaroma ♥
Mixed Chicks
Mode de Vie
Modern Minerals ♥
Mondo Solidale ♥
Monkey Balm
Monkey Sea Monkey Doo
Montagne Jeunesse ♥
Moon Valley Organics ♥
Morrocco Method Int’l
Most Wanted, Inc. ♥
Motherlove Herbal ♥
Mountain Girl Botanics ♥
Mountain Girl Soap ♥
Mountain Ocean, Ltd ♥
Mountain Rose Herbs
Mountain Sky ♥
Mrs. Meyer’s Clean Day ♥  (owned by Caldrea who is owned by SC Johnson)
Mummy Delivers ♥
My Beauty Bunny skincare *
My Konjac Sponge *
My Lip Stuff ♥
Mystic Wonders ♥
Nabelle Company
Nadina’s Cremes ♥
Nahla Beauty ♥
Naikid ♥
Nail Aid ♥
NAIWBE Natural As I Wanna Be, LLC
NakedHerbs, LLC ♥
Napoleon Perdis
NARS ♣(Official statement: Nars does not test on animals, nor do we have any other parties, including our suppliers, conduct animal testing on our behalf. Nars uses only the highest quality ingredients which have a proven safety record and are widely used in the cosmetics industry.)
Natroma ♥
Nature’s Absorbing Oils ♥
Nature’s Alchemy ♥
Nature’s Clean ♥
Natures Garden Therapies ♥
Nature’s Gate ♥
Natural by Nature Oils ♥
Natural Grace ♥
Naturally Fresh Deodorant Crystal ♥
Naturals by Safety ♥
Natural Soapworks, The ♥
Naturawl Being
Nature Clean ♥
Nature’s Gate ♥ *
Nature’s Soap Dish ♥
Naturity, LLC ♥
Naturopathica ♥
Neal’s Yard Remedies Canada ♥
Nectar Essences ♥
Neem Aura Naturals ♥
Nellie’s All Natural
New Vision ♥
Nima Nyima ♥
Nothing Nasty ♥
NuCèlle ♥
Nue Products ♥
Nourish Organics
Nurture My Body ♥
NutriBiotic ♥
Nutro Body Care ♥
NYX Cosmetics
NYR Organics
NZP Naturals
Nurture My Body ♥
Obsessive-Compulsive Cosmetics *
Obligé By Nature ♥
Ofra Cosmetics *
OHA Bio-Active Skincare
Olivia Garden
Om Veda Naturals ♥
One With Nature
ONLY YOURx Skin Care ♥
Ophyline ♥
OPI ♠ (now selling in China)
Oracle Organics ♥
Orange Mate ♥
Organic Health and Beauty ♥
Organic Indulgence ♥
Organic Make-Up Company ♥
Organic Male OM 4 Men
Organique by Himalaya ♥
OrganixSouth ♥
ORG Skincare *
Original Moxie ♥
Origins (Sad change: Estee Lauder brands have ended their cruelty free status in order to sell products in China, a country that requires animal testing)
Orjene Organics ♥
Orly (questionable – has Chinese distributor)
Osea International ♥
Outside/In Cosmetics ♥
Overall Beauty *
Own Products
P3 Beauty
Pacifica *
Pangea Organics ♥
Paradise City Herbal ♥
Parissa ♥
Paul Mitchell ♥
Paula’s Choice
Patrick Smith Natural Health
Pedrini ♥
Pet Head
Pevonia Botanica
Philessential ♥
Phyrra Pretty Little Elixir *
Physician’s Formula
Picture Polish *
Pittstown Soapworks ♥
Plain Jane Beauty
Planet ♥
Polish Cosmetics
Posh in Clover
Prescriptives (Sad change: Estee Lauder brands have ended their cruelty free status in order to sell products in China, a country that requires animal testing)
Preserve ♥
Pristine Beauty ♥
Priti NYC ♥
Prophet Skincare ♥
Pro-Tec Pet Health ♥
Provida Organics ♥
Proxi (beauty only – not home care)
Prtty Peaushun
Pura Vida Spa… ahh! ♥
Pure Anada Natural ♥
Pure and Gentle Soap ♥
Pure Organic
Pure Natural Diva
Pure Nuff Stuff ♥
Pureology ♥ (owned by L’oreal)
Pure Touch ♥
Pureskin Sverige ♥
Purple Prairie Botanicals ♥
Raw Elements USA
Raw Essentials
Queen Helene ♥
Quinessence Aromatherapy ♥
Rachel Perry ♥
Radical Skincare
Rare Natural Care, Inc. ♥
Raw Gaia ♥
Raw Skin Food ♥
Red Barn Herb Farms
Redbud Natural Remedies ♥
Red Hot Makeup
Reliq Minerals
Rejuvi ♥
Relogy Vegan Acne Skin Care *
Renee Rouleau Skin Care ♥
Renude Ringana ♥
Replere *
Reviva Labs
Rockstar White
Rock Your Hair *
Rosagårdens Hudvårdsserie ♥
Rosebud Perfume Company
Rosemira Organics ♥
Rosenserien ♥
Rouge Bunny Rouge
Royal Labs ♥
SALONTEA by Tracy Stern
Saaf International Ltd ♥
Sally B’s Skin Yummies
Salon Naturals ♥
Sampar (seen on Sephora China site – no longer CF)
Sanoflore ♥
SanRe Organic Skinfood ♥
Saponificio Gianasso srl ♥
Sappo Hill Soapworks ♥ *
Save Your World ♥
Savon Du Bois
Scandia Spa ♥
Schmidt’s Deodorant *
Sci Fi Cosmetics
Scotch Naturals *
Sea Chi Organics ♥
Seascape Soap Co. ♥
Seed ♥
Sensibility Soaps (Nourish) ♥
Sephora Cosmetics (private label) (selling in China)
Sevani ♥
Seventh Generation ♥
Shaman Earthly Organic ♥
Shear Miracle Organics
Shea Moisture
Shea Terra Organics
SheAyurvedic Skin Care ♥
Shikai ♥
Sia Botanics
Sibu Beauty *
Sircuit Skin Cosmeceuticals
Skin Again
Skin Free Skincare
Skin MD
Simplers Botanicals ♥
Simply Soap ♥
Skin Care for Athletes
(Morning Indigo) ♥
Skinlove ♥
Simi Essentials
Simply Rustic ♥
Skin All Natural ♥
Skin Couture
Skinlove ♥
skinnyskinny ♥
Slice ♥
Soap & Glory (questionable – does not test but cannot confirm ingredient suppliers’ status)
Soap Opera, The ♥
Soapwalla Kitchen ♥
So Essentiel ♥
Solay Wellness
Soleil Organique
Soluzione Spa Products ♥
Sombra Cosmetics, Inc. ♥
Sonia Kashuk
Sonoma Soap ♥
Soultice Spa *
Sound Earth, LLC ♥
South Side Soaps
SoyCare Incorporated
Soy Spacasso
Spa Essence
Spa Organica ♥
Spa Ritual ♥ *
Spa Sonic
Spasome Balms ♥
Spice Cosmetics ♥
Spring Rain Botanicals ♥
Squid Balm ♥
Stark Skincare ♥
Stila Cosmetics (3rd party animal testing)
St. John’s Herb Garden ♥
Squid Balm ♥
SugarCane Skincare ♥
Sugarpill Cosmetics
Suki ♥
Suma Specialist
Susan Brown’s Baby Wholesalers ♥
Sunfeather Natural Soap Co. ♥
Suntegrity Skincare ♥
Superdiet ♥
Superdrug ♥
Super Sudz
Susan’s Soaps & More ♥
Stemology Skincare
Swagger Cosmetics *
Sweet Anthem
Sweetest Serendipity
Talika (seen on Sephora China site – no longer CF)
Tallulah Jane ♥
Tarina Tarantino*
Tarte (owned by KOSE who is not CF)
Tata Harper ♥
Tattoo Aftercare ♥
Terra Dolce
The All Natural Face
The Balm
The Body Shop
The Fanciful Fox *
The Honest Co
The Living Clay Co. ♥
Theorie Hair Products
TheraNeem (formerly NeemTeam) ♥
Three Custom Color
Tiki Bar Soap *
Tilth Beauty / Vargas Cosmetics
Tokidoki Cosmetics
Too Faced
Tom’s of Maine ♥ (Owned by Colgate who is not cruelty-free)
Travertine Spa
Trillium Organics
Truuth ♥
Tsi-La ♥
Tweezerman (seen on Sephora China site – no longer CF?)
Unicure ♥
Un-Petroleum Lip Care ♥
Urban Decay ♥ (Urban Decay has decided NOT to sell in China, but are now owned by L’Oreal – they are still cruelty free and Leaping Bunny certified)
Urktekram ♥
Valanni ♥
Valleberga örtprodukter ♥
Vapour Organic Beauty ♥
VB Skin Systems ♥
Vegan Cuts
Velana K
Velvet and Sweet Pea’s Purrfumery ♥
Vermont Soapworks ♥
Victoria’s Secret Beauty (now sold in China)
Videlina Natura ♥
V.I.P. Soap Products ♥
Vital Earth Traditions
Vivoderm ♥
Votre Vu
Walkers Natural Body Care
Warm Earth Cosmetics ♥
Welcome Home ♥
Well In Hand ♥
WellSpring Naturals ♥
White Rabbit Beauty
Wholefood Farmacy ♥
Whole Spectrum ♥
Wholly Hemp
Wildflower Organic Bodycare ♥
A Wild Soap Bar
Wonder Seed
Worldwide Skin
W.S. Badger ♥
WuChi by Maks ♥
Xingu Amazonia ♥
Yakshi Fragrances ♥
Yarok ♥
Yes Pure Intimacy ♥
Yes to Carrots (many different responses from Yes To…questionable at this point)
Ysolde ♥
Yves Rocher (Sad change: Yves Rocher was removed from the Leaping Bunny list)
Zatik Natural ♥
Zen Spa ♥
Zhang’s Lifebalm ♥
Zia Natural Skincare ♥
ZIRH (now sold in Sephora China)
Zosimos Botanicals ♥
ZuZu Luxe ♥

Cruelty-Free Drugstore Finds

Cruelty-Free Drugstore Finds

* Vegan

♥ Leaping Bunny certified

♣ Subsidiary of a parent company that does not comply
Alba Botanica ♥
Almay (owned by Revlon – may be testing in China)
Abra Therapeutics ♥
Avalon Organics
Bonne Bell
Burt’s Bees ♥ (owned by Clorox, who is not cruelty free)
Certain Dri
Citra-Solv ♥
David Babaii For WildAid
Dr. Bronner’s ♥
Dr. Hauschka
Eco-Tools Cosmetic Brushes
Eos (selling in China)
Freeman Beauty ♥
Hard Candy ♥
The Healing Garden
Hugo Naturals ♥
Jane Cosmetics
Jason Natural Cosmetics ♥
Jergens (I received word that Kao Brands does 3rd party animal testing in Japan)
Jolen Creme Bleach
Jordana – NOW Leaping Bunny certified! ♥
Kiss My Face
Milani – NOW Leaping Bunny certified! ♥
Mr. Bubble
Nuance by Salma Hayek
Orly (questionable – has Chinese distributor)
Physicians Formula
Prestige Cosmetics
Queen Helene ♥
Rosebud Perfume Company (at NM Walgreen stores)
Schick (not cruelty free due to Energizer Holdings – tests where required by law)
Soap & Glory (at Target)
Tom’s of Maine (Owned by Colgate who is not cruelty-free)
Trader Joe’s Company
Wet n Wild
White Rain

Cruelty-Free Household Products

Cruelty-Free Household Products

* Vegan

♥ Leaping Bunny certified

♣ Subsidiary of a parent company that does not comply
Allens Naturally ♥
Astonish ♥
Better Life ♥
Biokleen ♥
Bio-D Company Ltd, The ♥
Bio Pac ♥
Bum Boosa Bamboo Products ♥
Clean Via ♥
Earth Friendly Products ♥
Hedera Natur ♥
Martha Stewart Clean ♥
Method Products ♥
Mountain Green ♥
Mrs. Myers Clean Day
Trader Joe’s Company
Tropical Traditions Coconut Oil

List of Brands Selling in China (a country that REQUIRES animal testing)

List of Brands Selling in China (a country that REQUIRES animal testing)

NOTE: This is not a comprehensive list, but a list of MAINLY brands that were formerly cruelty free. Some brands (like Estee Lauder) have never been cruelty free.

Amazing Cosmetics
American Beauty (EL)
Aramis (EL)
Aveda (EL) – according to Aveda, they are not in China, but maintain that they do follow laws that require animal testing
Benefit (was never cruelty free to my knowledge)
Bobbi Brown (EL)
Bumble and Bumble (EL)
Clarisonic (sold in Sephora China)
Clinique (EL)
Coach (EL)
Darphin (EL)
Donna Karan (EL)
Dr Brandt (Sephora China)
Dr Jart
Energizer Holdings (Schick, Gilette, Hydro Shave, Playtex, etc)
EOS (mainland China)
Ermenegildo Zegna (EL)
Estee Lauder (EL)
Flirt (EL)
Foreo (sold in Chinese Sephora)
Fusion Beauty (Sephora China)
GoodSkin Labs (EL)
Grassroots Research Labs (EL)
H2O+ (Sephora China)
J F Lazartigue (Sephora China)
Jo Malone (EL)
Kiton (EL)
La Mer (EL)
Lab Series for Men (EL)
Mario Badescu (store in Shanghai)
Mary Kay
Michael Kors (EL)
Missoni (EL)
Ojon (EL)
Origins (EL)
Peter Thomas Roth
Prescriptives (EL)
Revlon (Revlon has pulled out of China for financial reasons – it’s not clear if they are CF now)
Sampar (Sephora China)
Sean John (EL)
Sephora house brand (including Hello Kitty)
Smashbox (EL)
Stila (selling in foreign markets – in Chinese Sephora)
Talika (Sephora China)
Tom Ford (EL)
Tommy Hilfiger (EL)
Tweezerman (Sephora China)
Victoria’s Secret
Yves Rocher

For more, check the Sephora China site.

EL = owned by Estee Lauder

Cruelty Free Mascara Guide

Cruelty Free Mascara Guide

Company list updated March 16, 2015.

Who are we?

My Beauty Bunny™ is a an award-winning, top beauty blog written by Jen Mathews and a selection of writers and other beauty product aficionados — all animal lovers. Scouring the Earth for the best in cruelty-free beauty, skin care and hair care products! My Beauty Bunny™ writes about cruelty-free beauty products for guys and gals who can’t get enough hair, skin, makeup and other beauty products not tested on animals.

If you want to keep up with the latest in cruelty-free health & beauty, sign up for our newsletter here:

  • http://bwethepromoter.blogspot.com Ann

    I totally agree with My Beauty Bunny regarding cruelty free brands owned by companies who do test! :) You are awesome Jen!


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  • http://YouTube.com/timberfaerie Allison

    Thank you so much for this post! Since things change all the time I find myself having to Google when I’m at the drugstore or Sephora. This will be much easier! I bookmarked this site on my phone so I can quickly refer back :-) Revlon and Almay used to be two of my drugstore go to brands. I was so sad when I found out they were no longer considered cruelty free. But I won’t lie, it’s a little fun having to try to find replacements!

  • http://www.peoria-chiropractor-acupuncture.com Doc Jec

    I currently use “Juice Beauty” by Alicia Silverstone and am amazed it may not be cruelty-free. Will you get back to the origin of manufacturing too? I will not longer purchase it if it is not cruelty-free and even made in China.

    Also, curious if you have know about Revision Skincare? They have a SPF45 Matte foundation that I was wondering if it was cruelty-free.

    Great site – keep it up!

  • http://www.suestone.com/one-to-one-coaching.html Sue Stone

    I appreciate people who values animals and the environment. I want to support your advocacy and I look forward to receive your newsletters.

  • YaryMarie16


  • Kimberly

    I am a little confused about your list of testers and non-testers. Wet N’ Wild is manufactured in China, where animal testing is required, yet they are on the no testing list?

  • http://www.toptiermedia.com chiefbunny

    Kimberly – it doesn’t matter where a product is manufactured. It only matters where it is sold (via distributor or retail store).

  • Kris

    Are there any cruelty-free dupes for CoverGirl Simply Ageless foundation?

  • Flyingbunny

    I have heard that AESOP doesn’t test its products and ingredients on animals but have not seen their name listed on any cruelty-free list.

    What’s the status on AESOP?

  • April Polichette

    Good list! Also IT Cosmetics and Red Apple Lipstick are amazing beauty companies that are cruelty free <3

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  • Daniella

    Wow Glad to see so many cruelty-free companies but you forgot my favorite…Nourish Organic! I’ve seen you write about them before though so I know you still enjoy them as much as I do :)

  • http://www.marieterrytattoo.com London Tattoo Artist

    Awesome, Thank You! I am always looking for more extensive lists on cruelty free products. Especially the make-up is hard to find. I also use vegan and cruelty free tattoo ink and aftercare products at work and have been convincing other London tattoo artists to do the same since years. I’ll definitely share this page wherever I can.

  • Kyrie

    My mom had a Mary Kay saleswoman come to our house 2-3 years ago and my mom said that she was told Mary Kay didn’t animal test. Now my mom has 50% of her make-up by Mary Kay and now they’re not CF. >:(

  • Randi

    Your lists aren’t opening today. I can’t see any of the companies. I’ve tried with 2 different browsers.

  • http://eleganceandbeautyreviews.com Jen

    SOOOooo Many companies, so many products, and the saddest thing is so many animals and bunnies being used to test on. :( Breaks my heart about China, I had no clue!
    What do they do with the animals that are damaged?

    Another blog post, I’ll be tweeting/sharing!
    Thank you Jen!!

  • Alice

    Can you tell me if Benefit is cruelty free? I don’t see their name on either list. This is the statement on their site:

    “Benefit does not test our cosmetic products on animals. When selecting the ingredients to be used in our cosmetic products, Benefit requires raw material suppliers to provide safety information based on scientifically accepted alternative testing methods that meet international safety standards and regulations. Benefit products must meet both consumers’ needs and consumer safety, while respecting animal life. Benefit continues to strongly support & favor alternative testing and is committed to following all animal testing laws and regulations in order to ensure our products’ safety for the end consumer.”

    I want to make sure there are no loop holes there.

  • Brandy

    Thank you for this wonderful site! I have red hair and I have been looking everywhere for an auburn brow pencil. I found your post on the Anastasia Beverly Hills brow fillers / pencil. I see them on this cruelty free list but I do not see them listed on the Leaping Bunny page. Are they still cruelty free? I found their products at Sephora and the people that work there have not mentioned that they are.

  • http://www.toptiermedia.com chiefbunny

    Anastasia is cruelty free to my knowledge. Leaping Bunny does not list every cruelty free brand.

  • http://www.toptiermedia.com chiefbunny

    Benefit is NOT cruelty free. This statement: “committed to following all animal testing laws and regulations in order to ensure our products’ safety for the end consumer” is the loophole that allows them to sell in China or other countries that do 3rd party testing.

  • http://www.findthebestjuicers.com Robin

    Great resource! Who knew that Burt’s Bees was owned by Clorox? Weird. And, Trader Joe’s products are cruelty free, of course. I mean, could I love them any more? Interesting that China requires animal testing. I think we should be true to the statement “Dermatologist Tested” and only test on dermatologists. Just a thought.

  • Dewicetoni

    Thank you for posting this helpful list!

    I’ve been eyeing on HOURGLASS make up for quite some time. I saw HOURGLASS is on the PETA’s cruelty free list and they also state in their website. Or may be there’s a new update?

  • Karen

    i recently read somewhere that the EOS lipbalms DO conatain beeswax. However the hand lotions and other products do not.

  • Lindsay

    LIME CRIME are another cruelty free brand with great fashion colours and the cutest packaging ever!

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  • http://rabbitsaspets.org/rabbit-facts-10-best-facts-about-rabbits/ Hobbie loves rabbits

    Thanks for this article Jen. I will be more careful when I buy cosmetics next time.


  • RJ

    Thanks for this list! It makes things so much easier for me. I’m committed to using only cruelty-free products and I use this as my guide.

    Thanks again!


  • anon

    @jenn, no offense to China or anyone from China, but youre talking about a country that isn’t exactly known for its animal welfare practices. when a company’s primary goal is generating revenue, sorry to say it but they’ll find ways to tap the next market (i.e. china, massive population).

  • Stephanie

    FYI, WEN is on the Chinese Sephora site.

  • http://www.toptiermedia.com chiefbunny
  • Julia

    Is AHAVA cruelty-free?

  • Becca

    What about Artistry? And what about Latin American Cruelty Free Labels where some cosmetics are excelent? Thanks for thy answer.

  • Moxie

    True that…but we don’t need to condone their need for greed at the expense of their ethical commitments by purchasing their products. The vast majority of these companies were doing just fine without China.

  • Gabs

    Any info on the status of Indigo Wild, the KC based company that sells Zum Bars, etc.?

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  • gillimcwilli

    Is Victoria’s Secret safe to buy from?

  • violet

    does anybody know how to repost this on facebook?

  • Rebecca Raccanelli

    what about Benefit Cosmetics?

  • Lydia Diaz

    What a great post! I applaud your coverage of cruelty-free products, and have tweeted and linked to your post. Brava!

  • Catrina

    I am really interested to know where Maybelline, L’Oreal and Revlon stand on animal testing. I noticed they haven’t come up on your cruelty free list or the sephora site.

  • http://www.mybeautybunny.com Jen Mathews

    Catrina – Maybelline, L’Oreal and Revlon are not cruelty free.

  • tongreen

    Recently I was really, really low on money and debts were eating me from all sides! That was UNTIL I decided to make money on the internet! I went to surveymoneymaker dot net, and started filling in surveys for cash, and surely I’ve been far more able to pay my bills!! I’m so glad, I did this!! – rcjg

  • Randi

    I haven’t seen anything about essie nail polish on any of your list. i haven’t even seen it on peta(.)org, or other sites? can you tell me where essie stands? thanks!

  • Joanne M

    CVS beauty brand and HEB beauty (a TX grocery store chain) are cruelty free. Here are the responses I got from them asking if they were. Walgreens however replied asking what specific products I was interested in which was not a good answer for me.

    Dear Joanne,
    Thank you for your email. I am eager to respond.
    We do not use animal testing as a standard procedure for any products marketed under the CVS brand label.
    If you have any other questions or concerns, do not hesitate to contact us at 1-800-746-7287. We are available Monday-Friday, 8:30am-7:00pm ET.
    Thank you,
    CVS Customer Relations

    Ms. Mick,
    Thank you for your inquiry about our HCE branded beauty items. To answer your question – yes, these are all cruelty free. Thank you for your loyalty to H-E-B.
    Randy Miller
    Business Development Manager
    Arsenal/South 3
    646 S. Main Ave
    San Antonio, TX 78204
    (210) 938-0099 office

  • http://www.mybeautybunny.com Jen Mathews

    Essie is NOT cruelty free. :(

  • Ashesela

    I contacted O.P.I and they are cruelty free, here is my response:

    Hi Ashley

    We don’t do animal testing, never have.
    We have never paid anyone else to do it, either.
    Our testing is done on paid, medically supervised HUMAN volunteers in a certified lab.

    Even now that we’re selling in China, we STILL don’t animal test .
    Because, happily — Nail polish is exempt from the Chinese animal test regulations.

    Hope this helps.



  • Lidia

    They are not cruelty free but they word things in a manner that makes them sound like they are. In order for a company to be cruelty free they cannot sell their products in China, as animal testing is required there by law. Benefit sells in China to increase profit and in so allows animal testing to be done by third parties in China. See response below by their CSR:

    “Hi Gorgeous,
    loves animals and doesn’t test products on them. In addition, our
    parent company LVMH hasn’t carried out animal testing since 1989, well
    before the official European Union ban in 2004.

    committed to total safety and impeccable quality for our customers. Our
    teams have developed extensive know-how in ‘alternative’ testing that
    does not involve animals (cell culture, reconstructed epidermis, and so

    LVMH has led the charge on animal-free testing, but
    unfortunately, authorities in countries like China continue to require
    it. When registering products in China, we provide product samples and
    many documents attesting to the safety of the product but we do not test
    our products on animals. We’re hopeful that positive changes in Europe
    will at some point impact all markets.

    Have a beautiful day,Janna
    Benefit Cosmetics Customer Care”

  • http://www.mybeautybunny.com Jen Mathews

    Hi Ashley – that doesn’t sound legit at all. Nail polish is absolutely NOT exempt from animal testing by Chinese law.

  • Ashesela

    :O Woah, seriously??! And that was the answer I got from e-mailing their company! Oh nooo!! D:

  • Elizabeth Mpls

    I think you are missing two from this list. Dr. Hauschka and Intelligent Nutrients. And what about Clarins? Are the selling in China too now?

  • Lindsay

    what about Elemis and Laura Geller please

  • Cassie Jane Perdue

    Does anyone know if LIT Cosmetics is cruelty free?

  • Sandy

    Hey I just wanted you to know that Fresh has a store in China. So no longer cruelty free.

  • Violet

    Love wetnwild, but unfortunately, if you look on the product you can clearly see: made in China.

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  • http://www.mybeautybunny.com Jen Mathews

    Violet – being made in China does not mean a product is tested on animals. Being SOLD in China is another matter, however.

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  • Chelsea-Paige

    Can I make a personal suggestion, or rather, a request?
    I think it’d be really awesome and convenient if all the names/ brands had links to their website. I found a lot of them and I’m really loving searching for new brands and checking out their websites, but I can’t find some of them it seems and I really would like to take a look at all of them. Thank you! I hope everyone is/ goes cruelty free!

  • Beauty

    Are Glo Minerals, Bliss, Ulta, and Lovely Skin all cruelty free companies? Can you list some of the high end fragrances that are not cruelty free please? To my knowledge, Creed and Ajne fragrances are cruelty free but can you confirm this for me please? Also, I do notice that you advertise some companies for contests on here that are not cruelty free. Why is that?
    Thanks so much and I love this site! I just subscribed to your newsletter. :)

  • Cassie

    I’m a huge fan of Ole Henriksen skin care products. Their website’s FAQ states that they do not test on animals. If you can confirm this, you should definitely add them to the list, their products are amazing.

  • Susannah

    Limecrime and Makeup Geek are cruelty free!!!!

  • Carolina

    I wanna know if Lorac, Laura mercier and Victoria’s secret are cruelty free :)

  • http://www.mybeautybunny.com Jen Mathews

    I believe Ole Henriksen is sold in China (not CF).

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  • Hillary

    Physicians formula used to say not tested on animals. What happened?

  • Pamela Boswell

    Victoria’s Secret is–they are owned by the Limited Co. which is CF. This also includes Bath and Body Works :) I do not believe Laura Mercier is. Oh well. She’s an expensive anyway.

  • Pamela Boswell

    Does Ulta have its own brand like Sephora?

  • Beauty

    Yes, Ulta does have their own name brand.

  • Sandra

    Hi Jen, thanks for this informative list! I don’t see Limecrime, Models Own and Philosophy on this list. Other sites have listed them as CF and I was wondering if you were be adding them to this list?

  • Brynn

    Beeswax isn’t a form of cruelty, and they do no animal testing whatsoever.

  • Moxie

    Can you please double check this? I was told or read somewhere that they chose not to (could be wrong…don’t want to risk a rabbit!)

  • http://www.mybeautybunny.com Jen Mathews

    I’m pretty sure LimeCrime is CF, but I don’t know about Models Own. Philosophy is definitely NOT cruelty free. :(

  • http://www.mybeautybunny.com Jen Mathews

    Write to the company and let me know what you find out!

  • Jenn

    Hi Jen, thank you for the list! I actually found your site because I’m trying to find out if Bath & Body Works is cruelty free, do you know for sure? Thank you!

  • http://www.mybeautybunny.com Jen Mathews

    To the best of my knowledge B&BW is CF!

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  • Stephanie

    Hi! I love your list. You should DEFINITELY add The Honest Company to your CF list. They are absolutely wonderful!

  • Kelsey Mendenall

    How about Em by Michelle Phan? I bet she’s all about CF for her own brand. I also think it’s worth looking into especially since she is not making her products available internationally yet, to the best of my knowledge.

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  • grisnoirchic

    Hi, I love your list and the continous updating.
    Question: you know if sisley cosmetics is cruelty free? Thanks a lot :)

  • Susannah

    Does anyone know about Mally Beauty? Their site says cruelty-free, and their FAQ says they dont test on animals…just wondering!

  • Susannah

    Organix (OGX) is on Peta’s does not test list, do you comsider them cruelty-free? Thir FAQ has a very detailed and open answer.

  • Elisabeth Sørensen

    Orly and Opi are not listed on PETA’s No Testing list..

  • melissa

    I would like to know where you get your information from? After doing some research some products you say aren’t cruelty free actually are (ex almay, body shop).

  • http://www.mybeautybunny.com Jen Mathews

    OPI is sold in China and therefore NOT cruelty free. Orly is cruelty free to the best of my knowledge.

  • http://www.mybeautybunny.com Jen Mathews

    Hi Melissa – The Body Shop is cruelty free, but Almay wasn’t (it’s owned by Revlon and sold in China). HOWEVER, Revlon has just pulled out of China for financial reasons. I don’t know yet if that means the products will be cruelty free. Will keep you posted as I find out.

  • http://www.stargels.com/ mikal

    it is best beauty brand on cruelty..

  • Malissa

    Hi! I’m trying to get all my cosmetics to be cruelty free! I’m a little confused, I see you list some that are free, such as ELF, and NARS….but they’re not listed on PETA or Leaping Bunny? So I looked at certain packages of ELF and others, and they’re made in China, but are cruelty free, so how is this? Also, the NARS says on website, and you list they’re cruelty free? I’m trying really hard to get rid of any BAD and go with all GOOD!!!!

  • http://www.mybeautybunny.com Jen Mathews

    Malissa – I contact the companies directly and ask if they are sold in mainland China (manufactured in China doesn’t matter), if the end products are tested on animals and if the ingredient suppliers are CF. What did you see on the NARS website? Please email me: jen at mybeautybunny dot com

  • JordanM

    I just found out that Walgreens brand Studio 35 Beauty not only doesn’t test on animals at all but they don’t sell in China! I have the face lotion and it’s amazing! Just thought I’d let all you fellow drug store fans out there know & to add to the cruelty free drug store list! I called Walgreens & they answered all my questions flawlessly. Yaay!

  • Cassidy

    I think I read somewhere that her brand is owned by Estee Lauder and therefore isn’t CF.

  • Alina

    Hi!! My sister just bought me a eau de toilette by Star Nature, i wanted to know are they cruelty free ? Thanks in advance. Alina

  • Ms. July

    Just want to share with you all, that you need to be more specific when you emailed them in regards to animal testing. Many consumer believe that their products are not tested on animals, however, the thing that most consumer didn’t ask is whether the ingredients and their suppliers do animal testing. Which I believe is worst that the end product itself.
    If you want to know more about what question to ask, visit peta’s website! they have a guidelines on that and so much more information about being cruelty-free. Little research go a long way.

  • Mélissa Smith

    LA Colors has the bunny sign on it, has amazing products and it even says on the peta website that they don’t test on animals :D

  • Malissa

    Hi Jen,
    If you go to NARS website under Customer Care there is sections regarding animal testing and ingredients they say their cruelty free. I bought Tarte mascara at Sephora, the box has the cruelty free bunny logo. I got a lipstick from ELF also says no animal testing. Another question is any hair color besides Henna you can recommend?

  • Amie

    My understanding was that The Body Shop is now owned by L’Oreal who does test its ingredients which is why Lush separated from that company.

  • Monica

    Hi Jen! I recently wrote to PETA asking about Smashbox because I saw them on their list. I double checked your list and logical harmony’s to see if you had changed the status of this company. PETA sent me this email:
    “Thank you for contacting PETA, and for taking the time to come to us for more information. We’re happy to share that we’ve received written assurance from Smashbox that they do not test on animals and are not selling in China, and have added them back to the list of companies that do not test on animals.”

  • Elizabeth

    Dang it, I didn’t realize Pureology is owned by L’oreal..well, I guess I’ll be finding a new heat guard product!

  • Anna

    Hi Jen! I wanted to let you know I wrote to Tatcha, as I’ve heard such good things about their products. This was their response to me:

    “Dear Anna,

    Thank you so much for reaching out, and for your interest in TATCHA! Great question; I am proud to tell you that TATCHA does not test on animals in any country, nor do our vendors, chemists, manufacturers or formulators. We sell our products in Hong Kong, which has different regulations than China regarding animal testing. I hope this is helpful!”

    Thanks so much for creating this site. It’s so nice to be informed!

  • http://www.mybeautybunny.com Jen Mathews

    Thanks Anna!

  • Jenise Salido

    Hi Jen, Thank you so much for this blog. I’m also a member of NAVS and am very passionate about my animal friends. I noticed you have Wet & Wild on the safe list. I bought their foundation, which has the bunny logo and states it is made in the USA but packed in China. However, I
    also bought eye shadow without reading the back and when I got home I noticed it says Made in China and has no Bunny logo. Can I assume this IS tested then? By the way, I have been a long time user of Revlon so I have been scrambling to find comparable makeup to replace the Revlon – not an easy task! Thank you for all your research! Jenise

  • http://www.mybeautybunny.com Jen Mathews

    Hi Jenise – thanks for your kind words! Wet N Wild is made in China but doesn’t sell in China (as far as the CF community is made aware anyway). So that means they are still CF. Revlon has actually pulled OUT of China (for $$ reasons of course), so they may be CF again. Waiting to hear more on that subject. For now, I’m avoiding Revlon though.

  • Prabakar Payliyft

    I happy to hear about your products, currently my wife using vegan makeup brands only i don’t have knowledge, i kindly request you to send details to mail id… Then in pondicherry your products are not available how can i get it..

  • Racheloni

    If you find something that compares to Pureology, let me know. I’m sad that I won’t be able to use my Nanoworks anymore!

  • Brittany Marie Winans

    I believe Elizabeth Arden does not animal test, though they are owned by Estee Lauder and probably sell in China.
    Also — for those selling in China — with China changing their laws this summer so that it is OPTIONAL TO TEST [like in the USA], will any of these companies be changing BACK to Cruelty-Free? That may be something to ask some of the CEOs/etc. of the companies listed on here: I am particularly curious about MAC, Aveda, Clinique, OPI, Sephora, Avon, and Mary Kay Cosmetics.

    If any information has been found on this, please feel free to email me at brit.darko@gmail.com


  • kelli1122

    Bliss is not – I don’t know about the others

  • Nysa Ortega

    Hi I wanted to ask, do you havea list of cosmetics that on top of being cruelty-free are also chemical- free? I love cruelty-free makeup but some of them tend to have a lot of cancer-related chemicals like parabens. For example I like Elf products but they have loads of parabens and it worries me. Do you have any suggestions? Thank you for your time!

  • http://www.mybeautybunny.com Jen Mathews

    To clarify, Elizabeth Arden is NOT cruelty free. And China’s new law ONLY applies to domestic Chinese brands (AKA brands FROM China). So, if a brand from the US, UK, etc wants to sell in China, they still have to do 3rd party gov’t mandated animal testing.

  • Caitlin

    NARS is owned by Shiseido Cosmetics, who does test on animals :(

  • kim h

    Hi Jen,
    Thank you for all this info! I am currently looking for a lab to create my own Makeup line and cannot seem to find any labs that are just “cruelty free”. If you have any resources or info regarding labs, I would greatly appreciate it!

  • Lisa Marie

    Hi Jen, was wondering if you had any info on BeautiControl brand and LA Colors. They both claim to be cruelty free and LA Colors even has the bunny logo on it, but I didn’t see either on your list. Hope you can help ouT

  • Shannon

    Urban Decay is still cruelty free certified by PETA and The Leaping Bunny Company and has some vegan products. They are still owned by L’Oreal

  • Lizziegirl

    I have changed all of my beauty brands and regimen due to Aveda and Bare Minerals selling out to Estée Lauder and Shisedo who are definitely not! I am disappointed that these once ethical companies who were started by individuals claiming to take a cruelty free stance gave into greed and power! I will now go to Youngblood cosmetics who hold at this time to these values!

  • http://www.mybeautybunny.com Jen Mathews

    Hi Kim – Mana is cruelty free! Their formulations are the BEST out there! I don’t use them for my skincare line, but I have tried their color cosmetics, and a lot of HUGE brands started with them.

  • rikke

    Elizabeth Arden test on animals

  • rikke

    why is the marked in china so important, they are so cruel over there

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  • kim h

    Thanks sooo much!!! I really appreciate your help!

  • Amanda Watson

    Hi there, the Celebrity Anti Wrinkle Skin care product range is also Cruelty Free, as well as against animal testing :D

  • Bridgette

    Hello !! I’m Bridgette. Just joined discus and I’m always ecstatic to find good cruelty free resources. My problem is identifying animal by product ingredients in cruelty free products. I switched my secret deodorant to Jason. Yet it contains allantoin! Which is animal by product! Be careful!! I recently wrote to peta asking about and if there is such a source that would contain ALL CF brands (because some are missing, even in their database), while including everything from cosmetics to cleaning products to materials and fabrics to glues and rubbers and paints and plastics to lubricants and candles plus much more!! Also while containing where to find and buy including stores and online. Also containing all animal by product ingredients and the best tips on how to identify them. Also containing the alternatives to them. They can be so sneaky! As a person and activist I don’t feel 100% about not knowing and understand all of it. I would love to know that the resources are within reach if I can’t find them online, and vice versa. I’m pretty much seeking a resource for the whole package. Including ways of finding out if these companies sell to a country such as China where they test on animals. Maybe a magazine that stays updated to keep us animal lovers and defenders updated as well. Jennifer Mathews I can not Thank you enough for your time, dedication, and hard work. This site is an absolute charm! Please respond when you have a chance?? With much love – Bridgette

  • heyalice

    Hello! Julep cosmetics is also cruelty free: )

  • Kelly

    Didn’t realize Revlon was ever CF.

  • Alice Smith

    One of my favorite brands is Make-Up Forever…. Any info?

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  • http://www.mybeautybunny.com Jen Mathews

    Makeup Forever is not cruelty free. :(

  • Sarah T

    I have a question I see taste is on the cruelty free list when when I when I was looking at at the smooth operator finishing powder and it says made in China on on the bottom

  • Jay

    I was wondering if flower beauty is vegan and or cruelty free, today I saw it in walmart but I’m wondering to get it or not since they stop carrying hard candy.

  • http://www.mybeautybunny.com Jen Mathews

    It doesn’t matter where cosmetics are made – only where they are sold.

  • Sarah Rayner Hancock

    Flower is cruelty free

  • Marta Rebelo

    Does anybody now about Amway brands, such as Artistry, Glistter, Beauty Cycle?

  • Emma

    I noticed Bath & Body Works is on your company list but not Leaping Bunny’s and was wondering why.

  • http://www.mybeautybunny.com Jen Mathews

    Not all cruelty free companies are Leaping Bunny certified.

  • Jennifer C.

    Hey I was wondering if Eco Tools is cruelty free because many people say it is and some say it’s not.

  • Amy Godwin

    I’m looking for antibacterial home products such as multi surface cleaners and dish washing liquid. I want my sister to switch to cruelty free but her husband is a germaphob and won’t use anything that isn’t antibacterial! I’ve found quite a few products but not multi surface and dish soap…any suggestions? And is there cruelty free bleach? Thanks!

  • Jenet M.

    Lemon juice, White & Apple Cider vinegar, and tea tree oil are all antibacterial. It doesn’t have to smell like chemicals in order to kill germs. That said, if your brother-in-law is truly convinced that only bleach can kill germ, he’s going to be a tough sell to cruelty-cleaning products. Good luck!

  • http://www.mybeautybunny.com Jen Mathews

    Yes Eco Tools is CF!

  • katya

    Tarte was bought out by KOSE, who does not participate in cruelty-free means. FYI for all Tarte users.

  • http://www.mybeautybunny.com Jen Mathews

    Please see my recent post on this: http://www.mybeautybunny.com/tarte-cruelty-free/

  • Robin

    Why isn’t ELF listed as all vegan? On their website it says there are no animal ingredients.

  • annec322

    You can add Bite Beauty if you like. They are leaping bunny certified :)

  • Monzell Bautista

    Why are cruelty free products so expensive? I’d love to be completely cruelty free but can’t afford it. Plus i live on guam and it’s hard to find these items!

  • Panda Southcombe

    What about Essence cosmetics?? Their website says no animal testing but I can’t find about their parent company.

  • http://www.mybeautybunny.com Jen Mathews

    I believe their brushes are not vegan (according to Logical Harmony).

  • cbialzik

    Any information on Ulta brand cosmetics

  • Bridgette

    Search the internet far and wide. Many little businesses you wouldn’t expect sell alot of CF items. I find more and more everyday. Also if u look up the ingredients and instructions you can make your own vegan cruelty free items from cosmetics to body care to cleaning products to everyday household use items like glue, deodorant, nail treatments, hair care, moisturizer, shaving cream ect..

  • Kaitlin Nease

    Hi, I was wondering where you got your information about the Mario Badescu store in Shanghai? It isn’t listed on their website’s store locator or Google Maps.

  • Susannah

    Method is amazing!

  • rachel h

    Anyone know the official answer about toni and guy products? I read they were cruelty free in 2002 but are they still?

  • Maren McConnell

    According to Beautypedia, Ulta does not test on animals.

  • Maren McConnell

    I’m trying to find out whether Japonesque is cruelty-free, and haven’t found an answer so far. Thanks for all you do. :)

  • maria

    Hi Jen….question for you, I see you have a post from last year about Living Proof hair products, but they’re not listed on the Leaping Bunny site nor on your list above? I’m hoping you can confirm they are cruelty free? And if not, can you (or anyone?) suggest a good cruelty-free voluming shampoo or conditioner that isn’t sticky? thanks !

  • http://www.mybeautybunny.com Jen Mathews

    I’m not 100% sure if they are still cruelty free to be honest. They were cruelty free, but they may not be now. I’ll look into it further. In the meantime, how about Paul Mitchell volumizing products?

  • Marjeta

    Hello Jen, I saw your post from 2012 about MUD (Make-up Designory) and that they have a cruelty free line. So, not of all their cosmetics is cruelty free (they are not listed
    on your list)? Thank you for your answer.

  • http://www.mybeautybunny.com Jen Mathews

    Yes they are cruelty free. I’ll update the list.

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  • http://www.mybeautybunny.com Jen Mathews

    Check the Sephora China site – I believe that’s where I saw it. If not, it would have been from my contacts in China.

  • Kaitlin Nease

    I did check Sephora’s China website before commenting and I just checked again to be sure. According to their website they do not test on animals and never have.

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  • Firbolg13

    This is the 2nd time today I’ve read that allantoin is not cruelty-free. Up until today I thought (assumed) allantoin would be extracted from Comfrey (herb). Perhaps in Jason’s case this is true (I hope so as I buy their shampoo).

  • Red

    So surprised that you didn’t include Seventh Generation and Mrs. Meyer’s Clean Day on your household products list.

  • Red

    “How many bunnies does Revlon blind for beauty’s sake?” That was the seminal full-page newspaper ad that Henry Spira ran in 1983 to get Revlon to stop testing on animals. By the end of the decade they were CF. Look up the campaign, it was a landmark in the CF movement.

  • Red

    I think Dr. Hauschka is CF. I don’t know that Clarins ever was. They always said their finished products were not tested on animals, but their ingredients…who knows?

  • Red

    They kill them. Most if not all animals subject to these tests wind up dead because they’re thought of as disposable equipment. :,,(

  • Red

    I always thought it usually came from eggs.

  • http://www.beauty4free2u.com Beauty4Free2U

    First of all- thank you so much for doing this list! May I add some information please: Murad is listed on NAVS as a Tester. Also: you still have John Frieda and Jergens in your drugstore finds (in your cruelty free list you deleted both companies already). May I also add that Palmer´s might be cruelty free in the sense of animal testing- but they use Palm oil which produce kills Orangutans. So indirectly I feel like they are animal cruel too. Hard Candy is no longer Leaping Bunny certified. Thanks again for all your hard work! I appreciate it very much! XOXO, Sissi

  • http://www.mybeautybunny.com Jen Mathews

    Thanks for the tips! I will look into all of these now!

  • http://www.mybeautybunny.com Jen Mathews

    They should be on there – if not I’ll add.

  • Adrienne

    Does anyone know if ULTA is cruelty free? The salespeople claims they are, but their products are made in China. Thanks!

  • Red

    I think people should know that Sally Hansen and Redken are not on the cruelty-free list. :(

  • Tina L Nelson

    I see Nexxus is on the cruely free list yet the products no longer say ‘not’ or ‘never’ tested on
    animals. Why is this?

  • Tina L Nelson

    Almay? Physicians Formula? Jane? Nyc? If not on the above list, does that cruelty free?

  • Tina L Nelson

    Sorry, I meant to say…..if a brand is not on the above list, does thar mean that they are not cruelty free?

  • Lisa Clement

    Great list! This is nice to see it all together! Sad when you see they turn to China and have to do testing as a result! Greed is often bigger than their heart!

  • Vicki Douglas

    Is Bobby Brown cruelty free?

  • Jo Reynolds

    Hi Jen,
    I have been looking for a good make-up brand that is cruelty free. I have been going crazy buying Smashbox make-up, telling my sister to buy Smashbox as it is listed on the Peta list as cruelty free. Now I see that it is sold in China. It is missleading to have it on the Peta list if it is not 100% cruelty free. I know some of their products are cruelty free as they have the leaping bunny on. Obviously not all of them are cruelty free as they sell in China. Can you sudgest a good make-up brand that is cruelty free? I live in South Africa and don’t recognise many of the brands on your list. Its seems like most of the big make-up brands test on animals :-(.

  • Jo Reynolds

    Hi Marta,
    I have been using Artistry. I recently contacted Amway about there animal testing practices. They said they do not test their products on animals. However they also said they do not screen or select their suppliers based on their animal testing practices. This put me off as I can not be sure that the product is 100% cruelty free so I will no longer be using the product. I hope this helps.

  • Molly

    Hey Sissi-I thought I might find you here too! After your video and Kathy A’s L’Oreal history I decided to go 100% cruelty free and am on the hunt for the best products to replace my current faves.
    Thanks for starting me down this path-it feels really good to put my money where my mouth is. I was just saying to my husband last night “If anyone tried to come into someone’s home and perform these tests on their pets they would go ballistic! Yet it’s ok to perform on thousands of other defenseless animals?”
    Thanks again!

  • http://www.beauty4free2u.com Beauty4Free2U

    Oh I just see your comment by accident! That is fantastic that you also start with cruelty free cosmetic. With all these fantastic option we have it should not be a problem! You are so right, girl! Have a great day, Kisses, Sissi

  • http://www.beauty4free2u.com Beauty4Free2U

    Yes- Ulta is cruelty free! YAY! It does not matter if the products are MADE in China- it matters if they are SOLD in China. ;-)

  • http://www.beauty4free2u.com Beauty4Free2U

    No Bobbi Brown is not cruelty-free.

  • http://www.beauty4free2u.com Beauty4Free2U

    Almay and NYC are NOT cruelty free. Physicians Formula and Jane are cruelty free.

  • http://www.beauty4free2u.com Beauty4Free2U

    It only means that the finished product is not tested on animals- but the ingredients still are… :-(

  • http://www.beauty4free2u.com Beauty4Free2U

    Essence is cruelty free!

  • Victoria

    Anything made in China is NOT cruelty free as it’s their law to test products out on animals to insure safety before selling to the public.

  • Bella

    Almay is owned by Revlon, and it says on the Almay website that they do testing if required by law. Not sure about the other two though.

  • http://www.mybeautybunny.com Jen Mathews

    That is not true. Products can be made in China and shipped overseas (to Europe or America for example) and are not tested on animals. It’s only if they are sold in China that there might be a problem.

  • http://www.beauty4free2u.com Beauty4Free2U

    Smashbox used to be cruelty free but is back to animal testing (like you said: they sell in China.) If you see a product from smashbox with the leaping bunny it must be from “an old batch”. We all do not understand why PETA still lists smashbox as cruelty free. Have you heard of pmu professional make up? It is a professional brand used by make-up artists in South Africa http://pmu.co.za/shop/
    I think Too Faced is also shipping worldwide!

  • http://www.beauty4free2u.com Beauty4Free2U

    Please everybody: support Legislation to end cosmetic testing on animals. Every signature helps! This is how we did it in Europe too! Click here and sign! https://secure.humanesociety.org/site/Advocacy?cmd=display&page=UserAction&id=6433&s_src=web_85537485_id85537485#.U3VQsnanYaN

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  • Nono

    I’m so sad to know that, these companies are willing to do animal testing so they can sell more products to china. Is money really worth more than ruining the moral? I don’t get Chinese thinking either they hurt animals in every way and now demanding these companies to animal test. I certainly ended my love affair with MAC after it’s been bought by EL.

  • Nono

    Darn it. It’s only for US residence only. I live in Canada.
    I’ve signed some other petitions regarding animal cruelty through PETA and change org.

  • Sherry York

    I support legislation to stop animal testing for cosmetics. This is barbaric, and for what!

  • Miz Liz

    hi i had a serious question i hoped could be answered..i’m about ready to relax my hair and i’ve been racking my brain trying to find a cruelty free hair relaxer online and have had zero luck. i came across one but they only sell it to salons and i do my treatments at home (sorry can’t afford to put $$$ down on my hair right now). does anyone know of a site where i would be able to purchase some? please and thank you :)

  • AveryB

    Try sleekhair.com I’m not sure of the brand that you are after, but I found some professional products there.

  • http://www.beauty4free2u.com Beauty4Free2U

    Awesome!!! Thank you so much!

  • http://www.beauty4free2u.com Beauty4Free2U
  • Miz Liz

    i checked it out but unfortunately the only cruelty free brand that was selling was conair and they only do a thermal hair straightener which just reduces curls but doesn’t straighten the hair :/

  • Theoni

    You can hardly find any of these brands in Europe. I checked the list on leaping bunny and PETA and those lists also apply for the US. Where can I find a list for cruelty free brands in Europe? Thanks!

  • http://www.mybeautybunny.com Jen Mathews

    Hi Theoni – here’s a list of European Leaping Bunny certified products – http://www.gocrueltyfree.org/search?country=231

  • Diane

    The newest PETA list of cruelty free products does not list the smashbox products as cruelty-free. They have removed all of the companies who have cheated on their pledges in order to make millions in the Chinese markets. They include: Clinique, Revlon, Avon, Lancome, Clarins, Estee Lauder – and many more. Here’s a link to their list of cruelty free products: http://features.peta.org/cruelty-free-company-search/cruelty_free_companies_search.aspx?Donottest=8&Product=0&Dotest=-1&Regchange=-1&Country=-1&Keyword=
    I am new to My Beauty Bunny, and I can’t tell you how delighted I am to have found like-minded, caring people who will go that extra mile to improve the lives of animals. Together we have made many differences in the way society sees the treatment of helpless creatures – and thanks to all of you here, we’ll continue fighting until we have eradicated every form of animal abuse.
    My other connection here is to fellow Fibromyalgia sufferers – not a club to which we would liked to have signed on to, but good to feel the companionship and strength you show each other.

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  • http://www.beauty4free2u.com Beauty4Free2U

    Hi Theoni,not all cruelty free companies are listed on PETA or Leaping Bunny. But a lot of the companies My Beauty Bunny has listed sell actually world wide (online) or you can find the products on ebay or Amazon. Maybe you have not heard of them before because a lot of these are not drugstore. Are you more interested in Skin Care or Make up- or both? You can buy for example Paula´s choice (Skin Care) online in Europe https://www.paulaschoice-eu.com/ May I ask from which country you are? I am German but do live in Florida. Maybe I can help you a bit in finding what you are looking for. Let me know! XOXO, Sissi

  • http://www.beauty4free2u.com Beauty4Free2U

    I can still find Smashbox as CF on PETA´s list- (even though we all know that they sell in China). Really strange why PETA did not remove them.

  • Animal Lover

    Just to let you know that I never order from Amazon as they also sell Foie Gras and can not support that.

  • Sinem

    Seba-Med has the leaping bunny certificate but it says “seba-med, usa”. the brand is german, and i’m confused. does seba-med sell in china? i’ve just written a mail to the german company and still waiting for a reply but i wanted to ask you, too.

  • jenngerale

    What about Limecrime and Sugarpill?

  • Tanja

    Isn’t there a new law in EU that forbids to sell any products that has been tested on animals?

  • http://www.mybeautybunny.com Jen Mathews

    LimeCrime and Sugarpill are CF.

  • justathought

    I’m not sure if anyone else has mentioned this, but apparently china is lifting the mandatory animal testing law, which is why so many companies are starting to sell there. I work for LUSH (which is a huge animal rights advocating company) and they’re talking about opening shops there. If so many companies are making the leap to sell there, most of them probably aren’t willing to abandon those ethics.

  • Susannah

    Hey Jen! I noticed that BH cosmetics isn’t on your list, but they are certified by Leaping Bunny. Is there so,ething that indicates they changed or something? Just checking before I order from them!

  • Holly

    Hi ladies!! I am a HUGE fan of Revlon Colourstay, however I heard that they are now shipping to China, so will be required to meet China’s animal testing policy. My question is, does anyone know an amazing long lasting foundation, similar to Colourstay that is cruelty free? Thanks so much!

  • BETH

    RMS is the cleanest line I’ve found. Ilia Beauty is also great. (neither is vegan). Andalou Naturals has a fantatasic BB balm (3 shades) and some good hair care, W311 People, Acure has some great skincare, Anastasia and Tarte have performance cf cosmetics with some paraben free options, and EYEKO has great CF mascaras, liners and shadowsticks which are paraben free.

  • http://www.sirennesays.com Sirenne Says

    This is so strange. I went to the Smashbox counter and the lady assured me that 100% yes they were cruelty free and they’re still on PETA’s list. x

  • lorelei

    add essence to the cruelty-free drugstore brands! i’m a little bummed because i used this list for reference so skipped over the essence products when i was at shopper’s with a coupon :/ peta’s is more updated but takes longer to load so i used this bc it was condensed nicely

  • http://www.beauty4free2u.com Beauty4Free2U

    I know! But they are not cruelty free for sure because they sell their products in China. I am guessing that PETA is just a bit slow? Or maybe money plays a role…who knows what is going on there but I am not buying Smashbox as long as they sell in China!

  • http://www.beauty4free2u.com Beauty4Free2U

    Sebamed is cruelty free!

  • http://www.beauty4free2u.com Beauty4Free2U

    Yes- I have heard they are debating that but it is not done deal. Stuff like that always takes forever!!!

  • http://www.beauty4free2u.com Beauty4Free2U

    Yes! BH cosmetics are cruelty free!

  • http://www.beauty4free2u.com Beauty4Free2U

    It is actually more the opposite: Revlon just pulled out of China (because they did not sell enough in China!) but they keep their stance to do animal testing when required by law and therefore they are not cruelty free.

  • Becca

    Holly – I unfortunately am not aware of any drustore brands that compare to the revlon colorstay ( I admit I loved that one too), but if you’re willing to spend a little more $$ then Urban Decay Naked Skin liquid foundation is supposed to be good and I use the Tarte Amazonian Clay 12hr foundation and it’s amazing in terms of coverage and lasting the whole day! Both are vegan :)

  • amaranthia

    list updated july 2nd, but i think milani and jordana are now officially back to being CF. unless you know something else?

  • http://www.mybeautybunny.com Jen Mathews

    Amaranthia – I’m not sure that Milani and Jordana are truly cruelty free. PETA says that they are. But the company won’t answer questions about cruelty free suppliers posed by other bloggers (Logical Harmony, Phyrra). They also haven’t started to apply for their Leaping Bunny certification. I think they honestly don’t know if all their suppliers are CF.

  • Sandy

    Hey so I found this https://www.lush-hk.com/. Lush Hong Kong, but I thought Lush didn’t sell in China because of animal testing laws?

  • http://www.beauty4free2u.com Beauty4Free2U

    Hi sweet Jen, first of all I want to thank you again for your wonderful blog!!! I read it almost every day! ❤️❤️❤️

    I was digging a bit deeper because you list “White Rain” on you CF drugstore finds. So I googled and googled… I found out that White Rain was sold to High Ridge Brands (who also acquired Vo5, Zest and Rave.) I emailed them 2 weeks ago about their stance to animal testing and I have never gotten a response- which for me is almost equal to not being CF. I am not comfortable saying that White Rain is cruelty free. I would love if you could check this again. Thank you so much, Jen. XOXO, Sissi

  • Cat

    Klorane is not vegan – they use Mink Oil in their products ! beurrrrkkkk :(

  • http://www.beauty4free2u.com Beauty4Free2U

    Hi Jen, I was doing some research regarding “White Rain” as I would love me some cheap cruelty free Body washes- lol! I found out that High Ridge Brands (they own also Zest, VO5, Rave, Coast) bought White Rain around 2012. See here: http://highridgebrands.com/family-of-values/ I wrote them 2 weeks ago and asked about their stance to animal testing and have never gotten a response. No answer means pretty much that they are not cruelty free to me. What do you think? XOXO, Sissi

  • http://www.mybeautybunny.com Jen Mathews

    Thank you for checking – I will have to look into this! Are they certified by PETA or Leaping bunny?

  • http://www.mybeautybunny.com Jen Mathews

    Hong Kong is a separate entity from mainland China. They don’t abide by the same animal testing rules.

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  • Amanda

    Lime Crime cosmetics is cruelty free from what I understand, amazing makeup brand please add to the list!

  • Allison Czech

    Is Laura Mericer cruelty-free? It says they don’t test on animals on their website.

  • http://www.beauty4free2u.com Beauty4Free2U

    No they are not! Oops my comment is now here twice lmao!!! Sorry for that!!!

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  • Asinate Vaka’uta

    I would spend a bit more on Kat Von D lock it foundation, being she has a cruelty free brand. My favorite foundation!

  • Debra

    Thanks so much for doing this list! Although to add is also Butter London and Makeup Academy :)

  • Debra

    Also Lush make all their products in the store (not sure about online stuff though) and the Chinese animal testing laws only count for products being sold into the country or out of but not in.

  • Sam

    For a little more $ I go with Arbonne’s liquid foundation. 100% vegan, free of mineral oil/dyes/etc. Lasts alllll day and great coverage! http://www.melissadanton.myarbonne.com

  • Jen

    Medusa’s Makeup is also CF, and beautiful. I would add them to the list. http://www.medusasmakeup.com/

  • Kha Mak

    Are the products sold in Sephora.com different from Sephora.cn? Are both sites from china?

  • Claire

    I love Obsessive Compulsive Cosmetic’s Lip Tar. Apply it over the lip primer and it lasts at least 6 hours. The colors are pretty and very pigmented, but you can build the color you want (or blend colors).
    They are cruelty-free and vegan.

  • Tanya

    sebamed has distributor in China. at first, i thought they only sell in Hong Kong, but turns out they also sell in China.
    I informed Leaping bunny about this and they are now checking. :(


  • http://www.beauty4free2u.com Beauty4Free2U

    Laura Mercier is NOT cruelty free. Read careful! Here is what their website states:”We oppose animal testing and our products are not tested on animals
    unless required by government regulations.” The term “unless required by government” means that they DO test in China- as it is required by law in China.

  • http://www.beauty4free2u.com Beauty4Free2U
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  • Allison Czech

    Actually on their website it says “We do not, nor have we ever, tested our products on animals. We also do not contract outside companies to test on animals for us.”

  • Kamla

    Sacha Cosmetics is also cruelty free. http://www.sachacosmetics.com

  • Christi

    Jordana/Milani are now on PETAs site

  • Kha Mak

    Sorry, just ignore the question I asked.

  • Claire

    Is Maquillage Atelier Paris cruelty free? You would think with the EU ban on animal testing, they would be, but I wonder if anyone has communication from this company? Thanks

  • http://www.beauty4free2u.com Beauty4Free2U

    Sephora.com is not a chinese site. But Sephora carries both: CF and not CF products. Type in on Sephoras website in the search box “cruelty free” and it will pop up a lot of cruelty free items.

  • http://www.beauty4free2u.com Beauty4Free2U

    Interesting! Only 6 days ago they stated on their website what I stated above and apparently they changed the text. Not sure we can trust that at the moment…

  • http://www.beauty4free2u.com Beauty4Free2U

    That sucks!

  • Connie Louise

    According to Yes To Carrots website they are cruelty free.

  • Moxie

    Hi Jen,

    This might be right in front of me somewhere but do you know if RMS does third party testing? On their website the only animal testing information is


    Not an extraordinarily wordy statement.


  • Shanda G.

    Hi Jen

    Thank you so much for doing this. I had been wondering about a few brands. Especially Urban Decay because they are a favorite of mine.


  • conniemairbrush

    May be. That´s why because there is a new law about to test in China. http://www.specchemonline.com/articles/view/cosmetic-legislation-in-china#.U9e59_l5OAU.
    Also Coastal Scents cosmetics are made in china and in the brand website they said ” Cruelty Free, absolute no animal testing”.

  • conniemairbrush

    I love OCC too!!…I´m an airbrush makeup artist i use the foundation and the pigments. Great and 100% vegan.

  • conniemairbrush

    Yes, apparently China is lifting the mandatory animal testing law in some cosmetics. I read it here. http://www.specchemonline.com/articles/view/cosmetic-legislation-in-china#.U9e59_l5OAU

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  • Robin in Boulder

    Just today, I found your website and am already confused. Your home page is offering a free Clinique sample, but else where on the website, it is crossed out as NOT cruelty free because it is sold in China. You also rave about Ole Henrikesen’s eye gel, but this brand is not on your approved list. e.l.f. Cosmetics are also touted as cruelty free, but this brand is made in China. Please clarify.

  • Kristianne

    Does anyone know of a multi-level marketing company that is cruelty free?

  • Laurieapg

    Is Pixi cruelty free?

  • http://www.mybeautybunny.com Jen Mathews

    Robin- the ads are Google Adsense – and based on your browsing history. I do not have a contract with Clinique and have never worked with them. ELF is cruelty free. Where the products are made is not an issue – where they are SOLD is when the gov’t intervenes and demands animal testing. And Ole Henriksen was formally cruelty free (brands decide to sell in China all the time). You were reading a very old post.

  • Nita

    You should check out Lush.com . They make fresh handmade cosmetics that are cruelty free and vegan. They are expensive sometimes, but I admire how active they are in the cruelty free community.

  • Hanna

    Do you know if Stila is cruelty free or not?

  • Mary

    Urban Decay are owned by L’oreal. So if you buy any of their products you will be paying for tests on animals. I loved urban decay too but I couldn’t stomach that thought.

  • http://www.mybeautybunny.com Jen Mathews

    Stila is now sold in China so no longer CF. :(

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  • nikelailona

    Great list!

    I think Victoria Secret are unfortunately not cruelty free anymore as they are now sold in China..:/ (?)

  • http://ampleadora.blogspot.com Liza

    Well, they basically just repackage and upsell, so there wouldn’t be any need to test on animals.

  • nicky

    they are soooo not cruelty free!!! they are cruel with humans and animals

  • Kha Mak

    Thanks :D

  • http://www.beauty4free2u.com Beauty4Free2U

    The new law in China is a step in the right direction but has no effect of imported brands like Mac, Estee Lauder, Loreal and many more- they still have to be tested in China- see more here: http://www.logicalharmony.net/china-takes-first-step-towards-ending-animal-testing/#axzz3ABndEbv1 It does not matter if a product is MADE in China. Products that are made in China but not sold in China can still be cruelty free. :-) Sissi

  • http://www.beauty4free2u.com Beauty4Free2U


  • http://www.beauty4free2u.com Beauty4Free2U

    It is true: Urban Decay is owned by Loreal (as is The Body Shop and now also Nyx( but the brand itself remains cruelty free. You have to make your own decision if you still buy UD or not.

  • leslie

    yes (:

  • Christie

    They are definitely not cruelty free, I would be shocked if they ever were. I worked for them and all make-up brushes are made from goat, pony and animal hair according to the tags. It’s all made in China so it is very likely the make-up is tested on animals.

  • Mark

    Are the White Company fragrances cruelty free?

  • Kokoromii

    I found that catrice doesn’t test on animals and even they don’t buy from suppliers that test their products on animals you can find it here; http://www.catrice.eu/en/inside-catrice/we-say-no-to-animal-testing.html

    For essence goes the same
    it’s on their site too
    both they don’t test and they don’t work with suppliers that test their products

  • Amanda

    I’m pretty sure L.A. Girl Cosmetics/Beauty 21 is cruelty free. Check out the response this blogger got from an inquiry w/ the company: http://humanelychic.blogspot.com/2014/01/la-colors-and-beauty-21-animal-testing.html

  • Morgan

    I am starting to go cruelty free…but my skin care regiment is not cruelty free and good cheap suggestions

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  • http://blushingbiddies.com/ Puri

    Hey there! I used to live in HK and purchased stuff from them all the time. The fresh face masks they make in store- everything else they sell (in store and online) is shipped from their UK branch. Regardless, HK doesn’t have the same testing laws as mainland China, so they’re still cruelty free :D hope this helps!

  • Dayany

    Rimmel doesn’t test on animals either, according to their website

  • Vanessa

    I looked on China’s Sephora website & did not see Korres or Origins on there, so… *fingers crossed*

  • http://www.mybeautybunny.com Jen Mathews

    Rimmel is definitely not cruelty free. I believe they sell in China. They use clever wording to make it sound like they are cruelty free.

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  • Elsa Aalto

    Why Dr.Hauschka is not on the list of cruelty free beauty brands? I have understand that Dr. Hauschka is cruelty free. It is on the Peta’s list of cruelty free cosmetics and it has certified by “Pro Luonnonkosmetiikka ry”. Am I wrong? And btw I’m so sorry about my english, I’m from Finland and I don’t speak good english :(

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  • Diana

    Hi There, I was directed to Ole Henriksen at Sephora today, the sales girl told me they’re not sold in China. I checked the Sephora China website and can’t find it on there.

  • Inès

    Hi ! I wanna go CF with my products but I live on an Island and most brands we got are basically the big known ones (l’oreal, estee lauder and others) that are not CF…
    I’m gonna try and look more into some other brands if I find any good ones, buying on the net costs a lot in here, sad :(
    Btw love the whole site!

  • frankie

    Wish there were more specifics on Cruelty-Free perfumes….also BOO for OPI now selling in china:(

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  • Tamra

    Rimmel doesn’t test their finished products on animals, but they could still test ingredients. Rimmel is also owned by Coty, which does test.

  • Tracy

    There are some companies that will be on Peta’s list of cruelty free but not on the Leaping Bunny’s list, but they don’t have to be on both to be cruelty free :-)

  • Tracy

    I’m finding that it’s hard to find cruelty free products that are budget friendly. I just bought a moisturizer that I sampled and really like and it was around $50.

  • Tracy

    Does anyone know if Bath and Body Works is really cruelty free?

  • http://somedaysunny.com/ Brooke Baute

    The Yes Too (carrots… I like the grapefruit ones) line is great ($15ish)! And Acure makes a lovely day cream. It smells like apple cider at first which I kind of like but the scent wears off in minutes if you don’t ($15).

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  • Tamra

    Trader Joe’s is a mecca for those wanting to be cruelty free. They have two different moisturizers, one for $5.99 and one for $3.99, and both are great. Their shampoo starts at $2.99 a bottle. They also have soap, toilet paper, tissues, and household cleaning products. Anything with a Trader Joe’s label is cruelty free.

  • mawy

    Too faced is not on the list? I was told they were CF.

  • Necrohazard

    Try reading. It’s on the CF list.

  • AngTart

    I have just contacted mario badescu in regards to selling in china. They no longer do business in china. They maintain their cruelty free dedication. I wanted to let you know so you can update your site. I use your site daily for my cruelty free reference.

  • AngTart

    I recently contacted Mario Badescu in regards to them selling in China. They no longer do business in China and retain their cruelty free status. They are a “go to” brand for me and was almost heartbroken to know i would have to break ties with them. I am dedicated to being cruelty free and your site here is my first stop for researching brands. I thought maybe you would like the info if you would like to update your site. please see MB’s response to me below (they have also removed the China location form their site):

    Dear Angela,

    Thank you for reaching out to Mario
    Badescu Skin Care. We have received your inquiry regarding our animal testing
    policy and selling in China. We do not test our products on animals. We do not
    test our ingredients on animals, nor do we have anyone test on our behalf.
    Further, we ask all of our raw material vendors to sign a certification that
    they do not test on animals. That said, we have no control over the actions of
    raw material vendors. Below is the statement that we require all of our raw
    material vendors to sign as it relates to the raw materials we purchase.

    I confirm that to the best of my knowledge and belief that the above named raw
    material complies with the European ban on animal testing and has not been
    tested on animals for cosmetic or personal care purposes since December 31,
    2009. I also confirm it has been checked with the actual manufacturer of each
    constituent raw material used to produce the product listed above to ascertain
    that this statement is correct.

    While we currently have no products registered for sale in
    China, the requirement to test on animals has since ceased. They are now testing
    via alternate methods.

    If you have any other questions regarding the
    line, you can respond directly to this email address and I will be happy to
    assist you. Again, thank you for choosing Mario Badescu Skin


  • rdwnggrl

    Jordana is listed as CF in a news release by PETA this past Jund 2014. Yay :-)

  • Jenzy

    Yes, they are on the list, you must have missed it =)

  • Danae Jeraldo

    OH MY GOSH! THAT’S TRUE. I’m SO EXCITED because it’s one of my top five favorite brands(Because of it’s price and quality) and I was CRAZY searching for brands that were certified and also were easy to fin in my country. This makes me SO HAPPY. I needed to know if Jordana was safe or not.

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  • Aidee

    Just wanted to get feedback. I own a cruelty free hair salon. I have added one more rule for the product lines I carry and want to know if anyone else is aware of this? I do check 1. no animal testing ingredients and or final product. 2. Selling to China and the third one is the new one. 3. Does the company donate to any charities that participate in animal testing and or donate to 3rd party labs. The big one I have found the the pink ribbon one, I believe its Susan G Komen. Even Paul Mitchell gives to this scary organization. Any thoughts?

  • Dani

    I buy my skincare at the body shop bc they are cruelty free and they actually have really effective, more natural skincare. Most of their lip products are really nice too.

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  • MrsB

    I don’t know what others on here stance is regarding your comment. But for me, animal testing for medical purposes is really a whole other area. Testing cosmetics is unnecessary and cruel, especially as cosmetics are a luxury, but finding a cure for cancer is a little more important and while I am not belittling the importance of animals in this world of ours, until there are ways of testing everything in other ways, unfortunately for medical reasons, it is a necessary evil :( Paul Mitchell is one of the few hair care companies (especially that is available in the UK) that is completely cruelty free.

  • MrsB

    If Rimmel is off the list (and many more like it) because their parent companies sell to China and China tests (as a legal requirement WTF!), how is it that every single list like this that I see still has the Body Shop on it?

    Rimmel (and others) sell their products to China who then test (Rimmel aren’t to blame. Okay if they didn’t sell to China then their hands would be clean but they do). But the Body Shop took a wonderful, ethical, moral business and sold it to a giant of cosmetics who has been notorious in the vivisection world for decades and still is (because of their involvement with China).

    To my mind Rimmel (and such like) are far more innocent and deserving of being on these lists than The Body Shop. The chinese customers money that they spend on Rimmel’s products go to Rimmel, my money, if i spend it at Body Shop goes to L’oreal who test on animals!!!

    It makes no sense. Can someone be the first to admit that Body Shop are as culpable as those invested in Chinese businesses and remove them from these cruelty free lists.

    I’m pretty sure they’ve remained on PETA’s list because they give them massive donations (and we all know how just and moral PETA are!)

  • marli

    Personally, I don’t think there is ANYTHING that justifies the deliberate infliction of pain, fear, and suffering on animals. I don’t care if a cure for cancer is found that way – the ends don’t justify the means. Cruelty is cruelty. So I applaud Aidee’s decision – I wish I could find a good cruelty free salon near me!

  • Amber

    I’ve seen Jordana in Walgreens and always want to pick up something. Do you have any recommendations?

  • Danae Jeraldo

    I don’t have tried many Jordana products. But at least from some experiences and from Internet I know that:
    -Jordana’s nailpolish:They have great colors,and it doesn’t look “poor”. But the problem is that they don’t last too much,also when you are in a pool it wears off…but maybe it’s because of all the clorox and water. So I recomend buying a first coat from another brand and then using some nail-polish from Jordana.
    Jordana’s Lipstick:It’s not bad,and so CHEAP! it has a good pigment,But I’m not sure about how long it lasts. It doesn’t have a really professional final-product but it’s okay,it’s like a middle quality…not bad,not the most wonderfull lipstick in the world.
    Jordana’s Eyepencil:It’s not too good,It’s not bad though but I don’t recommend it too much.
    Jordana’s mascara:Girls always say that they LOVE them,but when their eyelashes are curled it makes the curl fall a bit,Also when you have applied the product it looks a bit fake.
    Jordana’s makeup cleansing:I have read that it’s a good product,sometimes a little bit harsh but nothing too serious and it takes makeup off really well :).

    Hope it helps you,If there are some grammar mistakes it’s because my first language is Spanish :)

  • ebcangel

    Does anyone know if Sabon NYC is cruelty free? They state “SABON does not test, nor have ever tested the products on animals. Our mission is to offer our valued customers top quality products, which have been tested in laboratories and conform to the European and Romanian quality standards, in order to ensure usage safety.” http://www.sabon.ro/shop/en/commitments

    But that may just be the finished product. Does anyone know?

  • lucky1988

    Rimmel is owned by Coty. Rimmel is also sold in China. Therefore, Rimmel is NOT cruelty free because they knowingly allow their products to be repeatedly tested on animals by the Chinese government. The Body Shop, while owned by L’Oreal, is NOT sold in China. Therefore, The Body Shop can be considered cruelty free.

  • Elisabeth Sørensen

    Pai Skincare has the Leaping Bunny logo on their website. They’re not on the list at leapingbunny.org, though they are at gocrueltyfree.org (BUAV). I wish leapingbunny.org could list all certified brands on their site, instead of redirecting us to another group’s LB list. They only list U.S. and Canadian companies on their site, and redirect me to gocrueltyfree.org for the European list. What do you think about this?

  • Moxie

    Paula’s Choice! I had this CRAZY rash from some sort of ingredient or another. It was like a dry skin rash, but it was so bad it looked like cyctic acne. Her products completely healed my skin, and I would say within a month…maybe less. You can only get it on the internet, but they are absolutely cruelty free. Also, all of her ingredients are extremely well researched and made in accordance with what SCIENCE tells us, not what fad craze or wrong information is going around at the moment, and she explains the why of everything she puts in her products. She also discusses other cosmetic and skin care products in her “Beautypedia” section, though not everything in her Beautypedia are cruelty free, just keep that in mind.

  • Moxie

    In my mind neither of them are cruelty free. L’Oreal is one of the biggest offenders of animal testing. I would never consider a company owned by them (in which they profit greatly by owning such a company) to be cruelty free. There are distinctions on this list however between companies that are owned by a company that tests but the company itself remains CF, and those that are truly 100% cruelty free. Like I have said before, I could never go up to and look at a lab animal while being tested and say to myself “yeah, I guess my mascara is worth __% of their suffering. It is getting harder (and more expensive to remain completely cruelty free however when companies like Tarte (a standard of mine) are being bought up by companies that test. It’s absolutely frustrating.

  • Moxie

    e.l.f and Pacifica are both CF and budget friendly. But I feel your pain. For skin care like I mentioned elsewhere on here, I use only Paula’s Choice. Affordable and changed my very sensitive skin to very healthy happy skin.

  • Moxie

    Hey, does anyone know the status of Revlon now that they have pulled out of China? Also, I wonder if you could put Cult Cosmetics on the list (at least their nail polish) it is cruelty free. I don’t know if BH cosmetics is CF which they sometimes put in their black box, does anyone else know? I would think since Cult is very against animal testing they would be careful in who they partner with, but I don’t want to assume anything.

  • Tracy


  • Guest

    It would be nice if leaping bunny listed cruelty free suppliers (companies that supply ingredients to known makeup brands). That way consumers would know if the products truly are cruelty free. Why arent the sources disclosed? After all suppliers,especially those that introduce new cosmetic ingredients are mostly responsible, and makeup brands that claim they are cruelty free will have a harder time making such claims or be able to turn a blind eye.

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  • Jess

    Be Natural Cosmetics is on PETAs beauty brand list as vegan and cruelty free.

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  • Sapphyreopal5

    Although it is on the list, I saw it crossed out with a note written beside it saying “where required by law” (apparently says on the B&BW official site).

  • Maria

    I am desperately searching for an all natural, CF deoterant. I cannot seem to find one that works. I dont care about price. anyone have suggestions?

  • Sadie

    What about It Cosmetics? I see them on some cruelty free sites and not on others, like this one.

  • Abrown3

    What about Coastal Scents? This is on their website:

    We do not test products on animals and only support suppliers that do the same. All the products we carry are produced cruelty free and no animals are harmed. Even though some companies still test on animals, we believe that it is unnecessary, unethical and is scientifically unreliable. We want to be sure that our products are safe on humans, so our products are rigorously assessed and tested by human volunteers.

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  • Mandy

    Late reply. I agree that inflicting pain on animals I a terrible thing and should be avoided at all costs. But the pain of cancer.. That should be avoided too.

  • Tracy

    Hi, just wanted to let everyone know that Paula’s Choice advocates vivisection and cannot be classed as cruelty free (I agree with Aidee!). After looking at their website I realised they support various medical research organisations which do test on animals and emailed them. Their email response is below however I hope that many of you are as disgusted as I was and will not be buying their products, As Mrs B said cruelty is cruelty.

    Dear Tracy,

    Thank you for your reply. As a company, Paula’s Choice is not opposed to animal testing for medical purposes (many life-saving drugs would never have made it to market without this type of testing) but we are 100% against animal testing of cosmetics. No animal should have to suffer so we can wear lipstick, apply hairspray, or use an eye cream, but when it comes to medical breakthroughs and pharmaceuticals, we do become more moderate. It’s a tough one, no question. As much as we abhor the idea of any type of animal suffering, we cannot deny that it is, for the foreseeable future, the closest we can get to a certain level of medical discovery without resorting to testing on people (which opens a whole other ethical can of worms, so to speak).

    So, in summation, animal testing on cosmetic products during any stage of development does not make sense to us, but animal testing to prove a potentially life-saving drug or medical procedure works does make sense, although all of us here look forward to the day superior alternative methods are the norm rather than the exception.

    Let us know if you have any further.

    Best regards,

    US TOLL FREE: 800.831.4088 | F: 425.988.6070

    AU TOLL FREE: 1.800.608.574 | NZ TOLL FREE: 0800.466194
    705 5TH AVE. SOUTH, SUITE 200, SEATTLE, WA 98104


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  • http://www.beauty4free2u.com Beauty4Free2U

    This is a choice everybody has to choose on their own but I think we can all agree that animal testing for cosmetics should be banned. The brand Paula´s choice still is CF- no matter what kind of opinions they have referring to animal testing for medications.

  • http://www.beauty4free2u.com Beauty4Free2U

    It cosmetics is CF! :-)

  • http://www.beauty4free2u.com Beauty4Free2U

    This is really a tough one! None has truly worked for me. I have next Lavanila, Dr. Hauschka and Weleda on the to try list. I read bad reviews about Tom´s. Also: Certain Dri is CF but it contains Aluminium which I wanted to avoid…

  • http://www.beauty4free2u.com Beauty4Free2U

    Revlon pulled out of China but they still state that they would test if “required by law”, so you can not really consider them CF at the moment. BH cosmetics is cruelty free and are now Leaping Bunny certified!

  • http://www.beauty4free2u.com Beauty4Free2U
  • http://www.beauty4free2u.com Beauty4Free2U

    Dr. Hauschka is CF!

  • http://www.beauty4free2u.com Beauty4Free2U

    Origins is listed on PETA as NOT CF. Johnson & Johnson bought the distribution rights for Korres in North and South America. J&J is not CF. The choice is up to you!

  • http://www.beauty4free2u.com Beauty4Free2U

    Have you tried Cerave? Or Alba Botanica or Burts Bees or Avalon Organics? ;-)

  • http://www.beauty4free2u.com Beauty4Free2U

    Yes, they are CF!

  • http://www.beauty4free2u.com Beauty4Free2U

    Yes, it is true. Unfortunately we do not have Catrice in the US.

  • Sadie

    Ok, thanks. do you know why they are not on the cruelty free list on this site?

  • Carolyn

    Is Acure cruelty free?

  • Jenny

    I know that Kao tests on animals, but Can anyone confirm if John Frieda products are? I’ve seen posts on the John Frieda facebook where they claim they dont, but I’m mostly just finding conflicting info everywhere, that no one seems to be able to confirm.

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  • Moxie

    Thanks! Not worth the risk or revlon, but I am glad about BH cosmetics. It comes in my Cult Cosmetics “Black Box” and they are 5 free and cruelty free nail polish. I was just double checking…thanks!

  • Moxie

    You and me both sister. I do like Lavanila, but the scents can be very strong. The one I got was very masculine so I gave it to my husband. I just wish there was a place I could check them out before I buy them because they have been taken out of most Sephora stores. As have a lot of CF brands I have noticed.

  • Moxie

    Which island? There are a couple of those subscription boxes that are cruelty free (Petit Vour, Vegan Cuts Beauty Box, e.l.f., Cult-if you are looking for nail polish) and depending on where you live, the shipping may not be any different or maybe just slightly more. Another thing to try are companies like Alima Pure where you can try a bunch of different samples (and they are real samples) to see what you like and what you don’t. I know Paula’s Choice does this as well. It might be a good way to try products out, then when you make a purchase from their website, you know already that you like the products and that it will be worth the extra cost. Just an idea, I went to Kauai once and they only had ONE large store there and it was Walmart (and I will not shop there). I understand how hard it is, my friend that lives there struggles with it all of the time. I was only there for a little while and was going out of my mind with frustration! Good luck!

  • Moxie

    I am confused about this also. It is very clear on their website, yet MBB and LH both have not put them on their CF lists. That is in fact the statement they have on their website, and the wording that we look for in general as assurance that their suppliers are CF.

    Jen, is there something I am missing? Or perhaps on your list where it says “Coastal Classic Creations” is that the same company?

  • http://www.beauty4free2u.com Beauty4Free2U

    I would not trust John Frieda. Try Paul Mitchell instead! ;-)

  • http://www.beauty4free2u.com Beauty4Free2U

    Yes! :-)

  • http://www.beauty4free2u.com Beauty4Free2U

    I do believe that Coastal Scents is cruelty free also.

  • http://www.beauty4free2u.com Beauty4Free2U

    I guess, she must have forgotten to add it? lol

  • Brianne

    I looked on the china sephora website and did not see Kate Somerville,ole Hendrickson,origins,mural,and nude
    for skincare. I also did not see smashbox..so am I safe to continue using their products?

  • Brianne

    Sorry meant murad

  • V

    does anyone know anything about Nvey Eco? They are at Utla and claim to be a cruelty free Eco brand from Australia.

  • Brandy

    I adore Schmidt’s deoderant! Soapwalla makes a good one too, but I love the scent variety of Schmidt’s.

  • Ani

    Hi, I use some brands from my supermarket, which have a bunny logo, and beside it states that the product is not tested on animals. The bunny that’s used on these products, isn’t the same as the leaping bunny by PETA, so my question is, would you know if these bunnies can be trusted as much as the PETA bunny.

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  • Monica

    Lime crime is vegan and I did not see sugarpill on the list I’m positive that they are also CF. :)

  • Beautynewbie

    The problem I have with saying Costal Scents is cruelty-free, is that they carry a lot of palettes and products that are private label. This includes popular items like the 88 shimmer palette etc. If you do a quick search, you will find that those are all manufactured in CHINA. This says to me they are not. Coastal Scents has had a bit of a sketchy history, including the sale of mink lashes at one time (not sure if they still sell them, since I don’t buy from them anymore). Just something to think of. Their mineral products are likely cruelty-free, but it just depends on what you are comfortable with and how stringent you are when it comes to the cruelty-free lines.

    P.S- Love your blog Jen :)

  • Beautynewbie

    I love the Earth Science one in Liken. It has a nice clean scent and it seems to do the job pretty well! I also really like the GeoDeo in Island– it’s very pretty and fruity :) I have a small obsession with CF deodorants, lol.



  • http://www.beauty4free2u.com Beauty4Free2U

    True! But I do believe that the use of private labels does not mean right away it´s not cruelty free. Of course it is hard to tell. Companies that use private labeling should be forced to tell who the manufacturer is…but don´t forget: just because a product is produced in China does not mean it is not cruelty free either. Only if it is SOLD in China it is not cruelty free! XOXO, Sissi

  • Callie

    What’s the qualifications for being on this list? I’m wondering because some of the brands listed here on not on the PETA list.

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  • http://www.toptiermedia.com chiefbunny

    Hi Callie – I include Leaping Bunny brands and brands that I speak with directly or get intel from other cruelty free and vegan beauty bloggers who are good at sleuthing! (Like Logical Harmony and Phyrra)

  • http://www.toptiermedia.com chiefbunny

    Hi Beautynewbie! Are you sure the mink lashes are really mink? Most of them are not, and that brand is in the lower price range, so I would guess they are (were?) synthetic. But like Beauty4Free2U said, it doesn’t matter WHERE they are made – just where they are sold. :)

  • http://www.mybeautybunny.com Jen Mathews

    Yes Lime Crime is newly Leaping Bunny certified I believe. I’ll add Sugarpill as well. Thx!

  • Beautynewbie

    I think that’s quite a lot of “maybe’s” to play with. I think until someone is able to speak directly with the supplier it’s hard to say.

  • Becca

    Thank you for all the information about cruelty-free brands. I hope you don’t mind but I mentioned your blog in my youtube video!! I really want people to be aware of their resources. https://www.youtube.com/watch?v=9vOmXnepbgU

  • mushyb75

    Medusa’s Makeup is cruelty free, pic of bunny and Peta logo. I know their amazing lipsticks are vegan too! http://www.medusasmakeup.com

  • mushyb75

    I like Pit Paste, I received it in a box from Vegan Beauty Box. Mine is lavender and I find it works really well. http://primalpitpaste.com they have the leaping bunny!

  • Dylan Ainge

    I just wanted to let y’all know that a few days ago I contacted Mario Badescu Skin Care with the following message:

    I am interested in trying Mario Badescu Skin Care products, but I am very dedicated to using only Cruelty Free products. I am hoping you can clarify by answering the following questions; Does your company or manufacturer test on animals? Do any 3rd parties engage in animal testing on your behalf? Do you use ingredients that have been tested on animals? Do you sell products in China, or any other foreign market that requires animal testing? Thank you very much,


    This was on Wednesday, November 19. I still have not gotten a response. To me, this is a sign that their products or ingredients are, in fact, tested on animals, and that they do not want to admit it. I find this very unprofessional, and against my standards of cruelty free products. Therefore, I will not be purchasing any products from the company. I just wanted to notify anyone else that has been eyeballing the brand, but was unsure of their cruelty free status. I hope this helps someone!

  • Allison

    I asked By Terry about their animal testing policy and they sent:

    “The ingredients in our products and finished products are not tested on animals.

    Ourselves and our manufacturers respect the cosmetics Regulation No 1223/2009/EC since the implementation of the law on animal testing. We ensure that compliance with our ingredients and our finished product manufacturers suppliers.

    Our ingredients and products are not tested on animals by a third party and our company is not affiliated with other companies that could carry out tests on animals.”

    so it appears as though they can be added to the list. But please let me know if they are in fact not cruelty free.

  • Jen

    I love this! Having somewhere to check that is more updated when buying products. Since companies change up so often.I was going crazy trying to get valid information but this gave me a piece of mind. Prestige cosmetics aren’t up here but they are cruelty free, last time i checked on Peta. They make great pigmented eyeshadows, mineral blushes, and chubby moisturize lipsticks. Keep up the great work! I literally check in every other day when at the store lol.

  • http://www.beauty4free2u.com Beauty4Free2U

    Not all companies that are cruelty free want to “deal” with PETA. If you ask the other way around: how to get ON the PETA list? Companies get on the PETA list because they ask for it not because PETA simply puts them on the list. BTW PETA also does not list companies on the “do test” list that are required by law to test (China). The list from PETA is helpful but not complete. You will also find companies on the list of the Leaping Bunny which are not on PETAs list. There is not one complete list of all CF brands but Jen is doing a fine job here trying to do just that.

  • Emma

    Sorry for the lengthy comment, I hope this makes sense.. Basically, I’m somewhat new at trying to figure out which brands are cruelty free and which aren’t so when asking questions (regarding testing) to companies I can’t completely understand their responses. Meaning, I know some companies know how to word things so it sounds like they’re not testing when in actuality, they are. I sent Living Proof an email with some questions and received this response, “Thank you for your inquiry. Our policy is as follows: Safety is our top priority and we use the best and most advanced tools to achieve that. We do not test our finished products on animals, nor do we ask our suppliers to test them on our behalf. Our products are not sold in China.”
    This sounds like they’re not testing, however if they’re saying they don’t test ‘finished products’ and don’t ‘ask suppliers to test’ it seems like there’s still some grey areas. I’m mainly trying to figure out how to understand the responses from companies that way I don’t end up being led to think a company is CF solely because their response ‘sounds good.’ I know what questions to ask, just not what answers to look for. Mybeautybunny seems like one of the most knowledgable and reasonable resources out there regarding cruelty free products hence why I’m asking this here.

  • kara

    Jen do you know if Eve Pearl is cf? I have no idea I am going to email them. But I don’t see it. Just wondering

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  • http://www.mybeautybunny.com Jen Mathews

    Hi Kara – I’m not sure if Eve Pearl is CF. Let me know if you find out!

  • http://www.mybeautybunny.com Jen Mathews

    Hi Emma – just because they don’t “ask their suppliers to test” doesn’t mean their suppliers don’t test. So I would say that one is iffy. Thanks for letting me know!

  • http://www.mybeautybunny.com Jen Mathews

    It sounds legit, but I don’t know what that regulation means. Is that a European regulation?

  • http://www.mybeautybunny.com Jen Mathews

    Thanks Becca!

  • Autumn

    L’oreal no longer tests on animals.

  • http://www.beauty4free2u.com Beauty4Free2U

    Unfortunately not. You can only trust the PETA logo and the Leaping Bunny logo (google how it looks – it is basically a flying bunny). All other “self made” bunny logos are not official and can mean that only the finished product itself is not tested but the ingredients might have been tested. On the other hand it does not mean that all self made bunnies are a lie either! They could be cruelty free as well. I found these self made bunnies on Tresemme and on Hawaiian Tropics. Both companies do test. :-(

  • http://www.beauty4free2u.com Beauty4Free2U

    Ole Henrikson, Murad and Nude are cruelty free. Smashbox is cruelty free but owned by Estee Lauder. Origins is not cruelty free and sold in China.

  • http://www.beauty4free2u.com Beauty4Free2U


  • http://www.beauty4free2u.com Beauty4Free2U

    I want to try this but I am scared of the application because you have to do it with your fingers…

  • http://www.mybeautybunny.com Jen Mathews

    L’Oreal sells in China — a country that requires animal testing. So they are not cruelty free. Hopefully they will change that at some point.

  • Lizbeth

    Hi, I was wondering why Lavanila is not on your cruelty free list. You feature some of their products in older articles. Is the brand no longer cruelty free?

  • TL

    The essence website says its cf and I cannot see anything on their site that says they sell in China. Does anyone know if they are indeed cf?

  • AmC

    I’m at a standstill. Alot of different answers on the internet. Does Avon test on animals?

  • Izzy Perry

    I believe Avon sells in China – if they do, then yes, they do test on animals, because it is mandatory in China :(

  • Izzy Perry

    I started using Schmidt’s a few months ago – I was weirded out by the application at first too!! But honestly – after doing it once or twice, I’m not anymore. It’s actually kind of fun getting to rub your armpits LOL!! I love Schmidts. I find it works really well, and the scents are great – I’ve tried Lavender Sage and Ylang-Ylang and both are awesome! Try a travel-sized jar at first, but I don’t think you’ll be disappointed :)

  • Izzy Perry

    Try Schmidts. Once you get over the application, (which really isn’t so bad, it’s just not as convenient if you’re not at home) it’s pretty awesome. Kiss My Face also has one that works well, and is applied the “normal” way!!

  • Gabby

    Shea moisture is leaping bunny certified! :)

  • katrina

    Live Clean is cruelty free as far as i know. Canadian drugstore find.

  • Lea

    Does makeup forever test on animals?

  • http://dropshipping-usa.com/ Jonathan at Difresh Factory

    Hi guys. This post is great. Difresh Pharma does not test on animals. Happy Holidays! We also have a dropshipping opportunity available for online resellers! jonathan.ohana@difreshpharma.com

  • Hjördís Rún

    Ok wait a minute, are you telling me that you can not sell makeup in China UNLESS they have been animal tested? That is the most crappy rule that has ever been made! And for human kind to go that far! What is wrong with people?!?

  • Mary

    Hi Jen, if a company does not test on animals but on it’s website offers worldwide shipping (including China) but does not have an actual registered Chinese website, does that mean its still safe to support them. For example, Zoeva ship worldwide but do not have a Chinese website, whereas, sephora do have their own Chinese website so their products would be required to test on animals but Zoeva’s products wouldn’t be required to test because they don’t have a registered Chinese site. Do I have that right? Sorry, I know it’s confusing :)

  • Mary

    Yes, Avon sell in China so are no longer cruelty free :(

  • Mandy

    You’re right Mary, provided that the website isn’t registered in China and that the brand isn’t sold in any Chinese physical stores than it’s save to support the brand. Countries are not allowed to make laws related to standards for cosmetics/toiletries which are sold online. You are safe to buy from Zoeva.

  • Mary

    Mandy, thanks so much for replying. That’s great :)

  • Mariesa

    Hello! Mario Badescu has pulled out of China and no longer has a store in Shanghai so I believe they can be considered fully cruelty free again. Do you have any information on Kate Sommerville products?

  • Marie

    Smashbox site changed to say they test “when required by law”

  • Marie

    I don’t trust them because their lists ate innacurate. I emailed w corrections and got no reply. Shady.

  • Marie

    Excellent point. Not a fan of Komen’s extreme ideals some of which are not pro animal and not a fan of anyone supporting it.

  • marie

    :D true. Can’t test what you didn’t create…

  • Christi

    I see that you have Nexxus listed on your cruelty free list but Logical Harmony does not. Can you tell me why you have it listed? I use this company and want to cover my bases. Thank you

  • Christi

    I see that you have Nexxus listed on your cruelty free list but Logical Harmony does not. Can you tell me why you have it listed? I use this company and want to cover my bases. Thank you

  • Lindsay

    L’oread claims to have stopped animal testing years ago, but sadly, they continue to, as well as outsource to other companies who test their ingredients on animals. They also, as other people here have stated, sell in China and, as far as we all know, have no plans to pull out of the Chinese market. Therefore, unfortunately, they are most certainly NOT cruelty-free.

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  • Lauren

    Yes, they are sold in China

  • Natalia

    Hi Candace, I’m not 100% sure, but I do know that China does not require animal testing of products that are being produced in China but sold somewhere else. China requires animal testing for products that are being brought into China.

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  • Syd

    I believe Kat Von D was recently bought out by a non-cruelty free company ?

  • Lyzardo

    HI I,m wondering about Urban Decay.. it says here that they are cruelty free but are owned by L’Oreal who are not in the cruelty free list… so…. Urban Decay is NOT cruelty free ?

  • Mary

    Just because a product is made in China doesn’t mean it’s not cruelty free. Like Wet n’ wild are made in China & they are 100% cruelty free.

  • http://www.toptiermedia.com chiefbunny

    We believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If the parent companies see the successes of their brands who do not test, it’s a win. It’s also a win for the animal-friendly companies to get larger distribution in mass channels by being involved with huge companies. That’s our personal opinion here at My Beauty Bunny™ and we invite you to make up your own mind on the matter! Currently Urban Decay is NOT selling in China, and is Leaping Bunny certified.

  • http://www.toptiermedia.com chiefbunny

    Where did you hear that? Can you send me more info?

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  • Shannon

    Does anyone know if The Face Shop is cruelty free? I’ve seen mixed answers when searching online.

  • barbara

    Is Murad Skin Care Cruelty Free?

  • http://www.toptiermedia.com chiefbunny

    Yes Murad is cruelty free.

  • HollyBronwyn

    Yes, Murad is on PETA’s good guy list.

  • HollyBronwyn

    Ud’s Parent Company is not cruelty-free, with some exceptions: I think L’Oreal claims their EverPure line of shampoos/conditioners to be CF & Vegan.

    Here is their statement, that sticky little icky included, the “here’s our way out” regulatory disclaimer …

    “L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others.
    An Exception Could Only Be Made If Regulatory Authorities Demanded It For Safety Or Regulatory Purposes.”

  • Kelbean

    I’m wondering if anyone knows if Pixi (sold in Target) is CF? I am finding that it is but not seeing it on any lists.

  • Kelbean

    I also know that Flower is CF and not seeing that on lists either. I love the product but it’s only sold at Walmart (not a fan of the store)

  • Mary

    Yes, pixi is cruelty free :)

  • Mary

    Yes, pixi is cruelty free :)

  • Mary

    Makeup can be made in China & still be cruelty free. Like Wet n’ wild is made in China but does not sell in China & it’s cruelty free.

  • brittibug89

    Any one know if rain cosemetics is CF???

  • Bri823

    Is Eyeko or Ardency Inn cruelty free?

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  • http://www.mybeautybunny.com Jen Mathews

    Megs789 – that’s only for brands that are selling FROM China. Any brands that are selling TO China (via distributor or store) have to comply with testing. Authorities can actually pull products from the shelves and test them at any time.

  • jerseygrl0426

    I know Mary Kay will be if not already is applying for PETA certification soon, and should be re-given its CF status at some point. Before the animal testing requirement was re-peeled, which was very recently I think, I called Mary Kay and they told me they are working hard with the Chinese government to teach them alternatives to animal testing. I asked them why they would enter into such a market, considering their many years as a proud PETA member and very strong stance against animal testing. Mary Kay said they felt that what was going on there was wrong, and taking a lesson from Peta, entered into the market to change the policy. Now that they are a very successful company in China they have the weight behind them and can effect change from very high level. Mary Kay told me they have made great strides with the Chinese government, and have only done the bare minimum and poured countless dollars in to limiting suffering and using legal alternatives within the country.

    I am sure that other companies that entered into the Chinese market along with Mary Kay are behind that recent change. Good to see companies actually working to make a difference.

  • Andie McEwan

    I noticed that benefit cosmetics isn’t on the list that does not test on animals but i checked their website and they stated that they do not test on animals

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  • lola

    Does anyone know about Sonya Kashuk

  • Diana

    Does not test on animals.

  • Fluffernutter

    Hello everyone! Does anyone know if CVS brand products (such as there version of dove body wash and cetephil cleanser ) are crulety free? I did a search and cant seem to find a straight answer? Thanks everyone!

  • Elena

    Because products made in China don’t need to be tested. They only need to be tested if they’re SOLD in China.

  • Elena

    Is Perricone MD cruelty-free? I see some posts featuring Perricone MD, but they were a year old or so. When I try searching for info on google, the blog posts are always a bit older so I’m hesitant to follow through with any purchases.

  • Elena

    Benefit is NOT cruelty-free. Notice this line in their statement, “We do not test our products on animals nor do we permit others to do so except where it is required by law.”

    It means they sell in China. Therefore, they test on animals.

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  • Anna

    Red Apple Lipstick?
    I didn’t find them in any cruelty free list, but in their website they say that they are.

  • Kimmie

    Hi there! So I’m in DEPSERATE need of ani-aging creams/serums and found a company called OZ NATURALS that has very high reviews & their website and all their products claim to be veagn & cruelty free – but their cruelty free logo is not the usual bunny logo, it’s a logo with a cat inside? Has anybody heard of this company, have any reviews or any advice as to why the cruelty free logo is different? Thanks!!

  • Heather Lelane Parks

    Urban Decay is actually one of the few companies that refused to sell in China in order to stay cruelty free. Like Aveda (owned by Estee Lauder) they are owned by an extremely large company with many lines that do test. It’s obviously up to the conscientious consumer to decide how far up the chain they want to go. I believe in supporting their cruelty free lines in hopes of them seeing the the monetary benefits but can understand why others would choose not to.

  • Heather Lelane Parks

    Oh that sucks. I liked them.

  • And So…

    I just think it’s funny that so many of you reference PETA as gospel when they kill healthy, adoptable animals. Maybe, if you are interested in “cruelty free” living, you should do research as to why so many true animals rights organizations will not support PETA. Sure they don’t test on animals but they aren’t too keen on keeping them alive either. This doesn’t sound animal friendly to me.
    (Yes, I use cruelty free products and am not spreading propaganda. Do your research before standing behind PETA 100%. You will be as surprised as I was.)

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  • Sylvie

    Hi, I’m from Israel and I sell products manufactured by a factory that strongly opposes to animal experience. All it’s products are Cruetly Free. can you add it to the list? name of factory is “Dr M. Burstein”. I hope you can.
    Thanks for this very used list.

  • cat

    does the ulta makeup brand test on animals?

  • Diana

    Thank yu for all of the time & effort put into this.

  • Diana

    No :)

  • http://www.toptiermedia.com chiefbunny

    Well said Heather – I feel the same!

  • CourtneyWren

    Thank you so much for the time and effort you put into this. It is nice to see someone so dedicated.

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  • SSarahLL

    I believe ZIRH tests on animals. They’re on Sephora’s China website.

  • Jodi Nuckols

    Tarte is now Leaping Bunny Certified

  • http://www.toptiermedia.com chiefbunny

    Thank you! ZIRH has been moved to the DO TEST list.

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