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The Old - Urban Decay's Naked Palette

Cruelty Free Dupes for our Urban Decay Favorites

As a cruelty free blog, we’ve been in love with Urban Decay for years. Their brand image was edgy colors with great color payoff, supporting women’s rights, and always staying committed to being cruelty-free. Then, a letter was sent to us as well as posted on the Urban Decay website; Urban Decay is following Estee Lauder and making a big move by choosing to sell their products in China. For those who are thinking, “Okay, what’s the big deal? China needs makeup too,” this means that Urban Decay must adhere to the Chinese government standards which require animal testing on imported brands. To read more coverage on Urban Decay’s recent announcement check out this post.

Because Urban Decay is no longer Leaping Bunny approved, the writers here at My Beauty Bunny decided to come up with a list of our favorite Urban Decay dupes from cruelty free brands.


UDPP vs. TooFaced Shadow Insurance
The Old – Urban Decay’s Primer Potion;  The New – Too Faced Shadow Insurance Phyrra says, “It’s been my winner for 3 or 4 years running as the best primer anyways!”
UDMidnightCowgirl vs. Stila Kitten
The Old – Urban Decay’s Midnight Cowgirl eyeshadow;  The New – Stila’s Kitten Eyeshadow   (only Kitten is better!)
UDde-slick powder vs. Silk Naturals' perfecting powder
The Old – Urban Decay’s De-Slick Powder;  The New – Silk Naturals’ Perfecting Powder Travel friendly? Not exactly, but you won’t have to reapply throughout the day anyways!
The Old – Urban Decay’s Naked Palette
Silk Naturals UD Naked Palette Clone
The New – Silk Naturals UD Naked Palette Clone – Need we say more?!??!

Do you have any good dupes to share? Submit them to the My Beauty Bunny Facebook page, and we may share them here on My Beauty Bunny!

Claire J.


Press samples have been provided for review. Opinions are the author’s own. Article may contain affiliate links.

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  1. I actually think that Tarte cosmetics are of much better quality than Urban Decay and they are both cruelty free and safer than most other high-end brands. They have some awesome pallets, primers, blushes, stains, glosses, foundations, powders, liners and mascaras and a bronzer that is to die for. They sell their products online as well as in Sephora stores.

  2. Anyone is welcome to have a look at these leaping bunny alternatives to Naked 1 & 2, BoSIV and Summer of Love:


  3. That’s cool that Silk Naturals has an exact dupe for the UD naked palette. I wish I knew how to use loose eyeshadows better, though!
    Jenn Staz recently posted..Fun with Korean circle lenses from KiwiberryMy Profile

  4. Great dupes! Is it bad that as soon as I heard about the UD news I automatically thought how well Too Faced Shadow Insurance will do now?!?
    MadameBFatale recently posted..Get Happy with Physicians FormulaMy Profile

  5. The Silk Naturals look great! Thank you for the post as I’ve never tried that company.

  6. Yay I love Silk Naturals :)
    phyrra recently posted..Weekend TaupeMy Profile

  7. Silk Naturals is awesome! <3 their make up and skincare. @Jenn Staz…you can always press the loose powders.

  8. I have a couple of Silk Naturals eye shadows that I really like and the skin care is outstanding! The Vitamin C serum is a real winner.

  9. Thank you so much for this post! I will definitely try the Toofaced products soon!
    Katrin recently posted..Venezia, o sole mio!My Profile

  10. Hi, I’ve just come across your blog and I’m loving the idea of a cruelty free blogging experience! I have to admit I’ve not always looked for cruelty free products specifically in the past, but now I’m much more aware and I am always looking for the cruelty free brands.

    I can’t quite figure out whether your blog is a US blog or Uk, so this may not help all of your followers, but MUA (Makeup academy) in the UK have come out with a really nice palette called ‘undressed’ and it has been said that it really competes with the UD naked palette! I hope this helps someone if they’re on the lookout for a UD dupe of ‘naked’ :)

    Lucy x

  11. :-( (tear) I really hope we don’t lose any more brands. I actually prefer the Too Faced shadow assurance to Urban decay’s primer it’s really good. The Too Faced Natural Eye eyeshadow palette is actually a fantastic dupe for the urban decay Naked palette, some are exact. I have some swatchs and comparisons up
    Taylor recently posted..Tips & Tricks – Supermodel LegsMy Profile

  12. I love Stila Kitten. I wear that almost every morning to work. It’s neutral, goes on like silk, builds beautifully and it’s such a lovely creamy color it can be paired with anything else and work without any effort at all. I’m so glad you mentioned that one because Kitten is one of those shadows everyone should have and Stila is a great brand.

    Please keep these kinds of posts coming! This whole China thing has thrown a huge wrench into my make-up habit! Which may not be a bad thing for my bank account, but it just pains me that companies will compromise their ethics. They might, but I will not.

  13. Thanks for your message Tricksie! We’ll work on more posts like this! :)

  14. Does anyone have a dupe for the UD Black Palette? I was planning on buying it next. Thanks!

    So sad to lose UD (my favorite for eyeshadows) and Clinique (one of my favorites for lip products) all at the same time!

  15. Does anyone have a dupe for the UD glitter liners? I just started using them before this new broke out and they are now a very important part of my beauty routine! Eep!

  16. Doesn’t Too Faced Shadow Insurance have lanolin in it? UD’s Primer Potion does too so I never used either. Trying to find a cruelty-free eyeshadow primer that’s also vegan. Tarte discontinued the one that I was previously using.

    I saw a review of the stila glitter eyeliners recently that looked like they could be a close match. Not necessarily a dupe, but close.


  17. It has isopropyl lanolate, which I assume is lanolin. Here are the ingredients: Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Glyceryl Triethylhexanoate, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol. May Contain (+/-): Mica, Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

  18. Urban Decay actually didn’t go with China. “After careful consideration of many issues, we have decided not to start selling Urban Decay products in China,” said a spokesman for the brand. Awesome! 😉

  19. Now that Urban Decay has again sold their soul to Cruelty Queen L’Oreal, does anyone know of a cruelty-free dupe for their De-slick setter spray?

  20. Does anyone know of a really good dupe for UD De-Slick?

    This is the ONLY product I’ve found that I can use on my (oily) eyelids that keeps my eyeshadow from creasing (shadow primers alone – ANY brand I’ve tried, and I’ve tried A LOT – just don’t control the oil on my lids). It’s so tempting to stock up on a bunch of De-Slick before the contract is actually signed…

    I never heard of Silk Naturals, but I put in a small trial order to check out their products. I can’t wait!! I love supporting independent cruelty-free/vegan cosmetic producers.


  21. This is great! I would really like to see some more of these. Particularly the 24/7 eye pencil and the cream to powder foundation, which are two products which I religiously use and would like to find some fairly exact matches for. The UD foundation line is the only that I have used which matches my skin tone perfectly!

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