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Which Drugstore Makeup is Cruelty Free?

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In search of the best products not tested on animals, what better place to look than the aisles of the drugstore where some of our most beloved and go-to products await. When a drugstore giant takes a stance in producing cruelty free product is a pretty big deal. We were curious to see which of our favorite brand giants actually supported no testing on animals. The results may surprise you.

Drugstore Brands That DO Test on Animals:

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Boooooooo! Don’t buy these brands.

  • Cover Girl  – From lash blast to lip shine, CG’s NatureLuxe and intense blasters are sadly tested on animals.
  • L’Oreal – There are other cosmetic brands out there that offer a similar true match philosophy, so we don’t need you. L’Oreal does test on animals.
  • Maybelline – Turns out the “Great Lash” is not that great. Maybelline does test on animals.
  • Neutrogena – We are disappointed that the #1 skin clearing brand takes a yay on the topic. Neutrogena does test on animals.
  • Revlon – Revlon does 3rd party testing on animals

Drugstore Brands That DO NOT Test on Animals:

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Woot! Bunny-approved brands!

  • Almay – Their i-color kits and smart shade foundations are safe to use. Almay does not test on animals!
  • Burt’s Bee’s – You guessed it already! This earth-friendly skincare line totally supports no testing on animals. Power to the bees…. Err the non-stinging ones at least.
  • Jane – The next best Cover Girl alternative, considering Jane was founded by ex-CG executives, this “Not for Plain Jane’s” brand is not tested on animals either!
  • Physicians Formula – It seems like a no brainer that the skin sensitive cosmetic brand would be an advocate of not testing on our furry friends.
  • Revlon – You can continue growing your lashes with plumping mascaras and drying your nails at top speeds. Revlon does not test on animals anymore. NOTE: I have just been informed that Revlon is NOT cruelty free. They conduct 3rd party testing and are now on PETA’s DO TEST list.
  • Wet ‘n Wild – My makeup must when I was a teen, Wet ‘n Wild makes a great product if you are looking to stretch your buck and feel good about yourself, since Wet ‘n Wild does not test on animals!

Jessica Krznarc is the Beauty Editor-in-Chief of  MySocialbeauty.com and helps students find the right cosmetology school and beauty school to acquire their cosmetology license.

My Beauty Bunny does not accept compensation for any product reviews; Press samples have been provided for this purpose. Opinions are the author’s own. Article may contain affiliate links.

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About chiefbunny

Jen Mathews is the Chief Bunny and social media maestro for My Beauty Bunny. She is also the President of Top Tier Media, a social media agency for beauty, fashion, health and lifestyle brands.

35 comments

  1. Thank you so much for this!! I won’t be buying my favorite mascara from Cover Girl or my favorite sun screen from Neutrogena anymore.

  2. Good to know! I just learned from you about CoverGirl. SUCH a bummer! CG and Maybelline need to fix themselves. I can live without the others.
    My recent post e.l.f. collection, favorites, and misses

  3. Excellent post! Peta has a website that lists A TON of cosmetic companies that do and do not animal test. Worth taking a look at before you go out shopping!

  4. I had to reread this several times because I couldn't stop looking at the pictures. If you haven't convinced people by now, you never will!
    Marcia
    My recent post Healthy Kisses giveaway – the second best kind of kiss!

  5. Its very cruel to test the products on animals. that's why I use 100% natural products which need not to be tested on animals..

    My recent post Make your dream of a healthy glowing skin true with PIANOON Antiox body scrub. …

  6. Thank u for this post. It's so sad that some of our favourite beauty brands are doing this. :-( :-( I feel bad about the animals being tested.

  7. Do you mean cruelty free as in “no animal byproducts” as well? I’m vegan so it’s important to me that all my makeup is 100% cruelty free. I know ELF brand is.

  8. It's good to know which brands are cruelty-free so that we can make the beauty choices that best fit our beliefs!
    My recent post Getting Personal: I got married, again

  9. Cute Bunnies!!Thanks for the information!!It really helps…
    My recent post The Best Indicator for Forex

  10. A great cruelty free makeup company is Duchess Cosmetics!

  11. Not all of these brands are strictly vegan. If you check out my cruelty free list, you can see which brands are vegan. It’s not comprehensive though. I recommend Leaping Bunny and Caring Consumer.

  12. The animals in the photos are very cute especially the bunny…Thank you for posting this and shared to us…

    My recent post murano glass tableware

  13. I was wondering if you take third party testing into account? I always thought Revlon and Almay participated in third party testing. I would love it if that was wrong. I miss Revlon's eyeliner. ;)

  14. To the best of my knowledge, they do not do any kind of testing. PETA’s Caring Consumer program requires their ingredient suppliers to be cruelty-free as well.

  15. I think my son will love this as a gift for him…Anyway, thanks for the idea you have given me then…

  16. Don't forget the "Yes To" line. They are cruelty-free, affordable and very high quality!

  17. Hi
    I would like to know who owns Revlon?
    Like Estee Lauder owns MAC…

  18. The question is: Which cosmetic companies are cruelty free to humans? Meaning, who refuses to use harsh chemicals in their beauty products that are potentially hazardous to our health? Check out http://www.safecosmetics.org for a list of companies who have made the promise to keep cosmetics safe for HUMANS!

  19. One of the best International natural skincare and color cosmetics brand that is not tested on animals is Oriflame. I agree this is not a drugstore brand as it is only available through Oriflame Beauty Consultants. In case anyone is interested, feel free to contact me.
    Madhavi Padma recently posted..Top 10 Tips for Applying EyelinerMy Profile

  20. Many thanks for taking the time to contribute this it was rather good to read

  21. A great brand that’s cruelty-free is Hard Candy. [:

  22. Thank you for this info. After a decade of using Neutrogena, I will be switching TODAY to Almay or Physician’s Formula. I will also let Neutrogena know why I will no longer buy their products. Keep up the good work! {BTW, someone mentioned recently that Burt’s Bees company has reverted back to animal testing! Something to look into!}

  23. Thanks Deborah! Actually Almay is owned by Revlon who I recently discovered is selling in China. I’m assuming Almay is no longer CF either. :( I hadn’t heard anything negative about Burt’s Bees. If you find anything – will you please send it to me? Figuring out what these companies are up to is a team effort! I appreciate your help!

  24. What about Milani? And Elf? I thought that they were both cruelty free?

  25. Yes Milani and Elf are cruelty free!

  26. Unfortunately, Burt’s Bees is owned by Clorox. They say that they remain cruelty-free, which maybe true but know that Clorox (an animal testing corp.) Is indeed gettin g a cut of that money that you spend on Burt’s Bees.

  27. Darn. I just bought a eyeliner from Neutrogena and then checked here.

  28. Thank you for promoting a cruelty-free list. I’d just like to mention that Burts Bees products aren’t necessarily cruelty-free. Any product that contains beeswax or honey involves de-habitational effects on honeybees. **Honeybees are essential to life because they provide natural pollination. When you support products that contain honey or beeswax you are harming that natural process.** Please consider this information, thank you.

  29. I wish ELF sold their lipsticks at Target, along with their other products. I’ve only seen glosses, shines, etc there.

    On another topic, I’m sure you are all as anti-fur as me, so I want to spread the word that on QVC, the “faux fur”

    vendor, Dennis Basso, is a Real Fur designer in his other business. I’ve complained to them…. But maybe a few

    More letters could help.

  30. essence cosmetics is a European drugstore brand and they don’t test on animals either.They don’t send out for testing as well.Disappointed in Revlon,I’ve liked their products in the past but,no more.

  31. Watch earthling documentary.see what animal cruelty is.please quit buying products that promote this horrible action to make someone more money…..

  32. Just read Almay/Revlon’s position and I would use their products. Their issue is that they sell to countries that insist on animal testing…period. It’s the law, and those are the third parties who choose to test their products on animals. I have no problem with that. As long as they are selling product TO ME that wasn’t first used on animals, I don’t have a problem with their knowing other countries will test their product on animals. And Burts Bees may have changed now because Clorox bought them, and I am already hearing noise that they have changed some of the formulas and made them irritating. I do not trust Clorox to leave the product alone if they can squeeze a few more pennies out of a company that once earned a great reputation. I don’t go by PETA. I like to read for myself and from more than one source.

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