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Thursday , 2 October 2014
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Which Drugstore Makeup is Cruelty Free?

Which Drugstore Makeup is Cruelty Free?

which drugstore brands are cruelty free

In search of the best makeup products not tested on animals, what better place to look than the aisles of the drugstore where some of our most beloved and go-to products await. When a drugstore giant takes a stance in producing cruelty free product, it’s a pretty big deal. We were curious to see which of our favorite brand giants actually supported no testing on animals. The results may surprise you.

Drugstore Brands That DO Test on Animals:

tested on animals

Boooooooo! Don’t buy these brands.

  • Cover Girl  – From lash blast to lip shine, CG’s NatureLuxe and intense blasters are sadly tested on animals.
  • L’Oreal – There are other cosmetic brands out there that offer a similar true match philosophy, so we don’t need you. L’Oreal does test on animals.
  • Maybelline – Turns out the “Great Lash” is not that great. Maybelline does test on animals.
  • Neutrogena – We are disappointed that the #1 skin clearing brand takes a yay on the topic. Neutrogena does test on animals.
  • Revlon – Revlon does 3rd party testing on animals (selling in China) – Editor’s Note: 2/2014 – they have pulled out of China for financial reasons – waiting for confirmation that they are free of animal testing
  • Almay – Almay is owned by Revlon and does 3rd party testing (selling in China) Editor’s Note: 2/2014 – they have pulled out of China for financial reasons – waiting for confirmation that they are free of animal testing

Drugstore Brands That DO NOT Test on Animals:

not tested on animals

Woot! Bunny-approved brands!

  • Burt’s Bee’s – You guessed it already! This earth-friendly skincare line totally supports no testing on animals. Power to the bees…. Err the non-stinging ones at least. (Note: Burt’s Bees is owned by Clorox – a company that tests on animals – the Burt’s Bees line is cruelty free, but some will choose to avoid the brand because of the parent company. The decision is up to you.)
  • Jane – The next best Cover Girl alternative, considering Jane was founded by ex-CG executives, this “Not for Plain Jane’s” brand is not tested on animals either!
  • Physicians Formula – It seems like a no brainer that the skin sensitive cosmetic brand would be an advocate of not testing on our furry friends.
  • Wet ‘n Wild – My makeup must when I was a teen, Wet ‘n Wild makes a great product if you are looking to stretch your buck and feel good about yourself, since Wet ‘n Wild does not test on animals!
  • Milani is cruelty free and has shades for every skin tone!
  • Nuance by Salma Hayek (at CVS) has a large line of color cosmetics, skincare and nail polish – all cruelty free!
  • Also check out: ELF, Pacifica, PurMinerals, Napoleon Perdis, Flower Cosmetics, Kiss My Face

Jessica Krznarc is the Beauty Editor-in-Chief of  MySocialbeauty.com and helps students find the right cosmetology school and beauty school to acquire their cosmetology license.

My Beauty Bunny does not accept compensation for any product reviews; Press samples have been provided for this purpose. Opinions are the author’s own. Article may contain affiliate links.


About Jen Mathews

Jen Mathews is the Chief Bunny and social media maestro for My Beauty Bunny. She is also the President of Top Tier Media, a social media agency for beauty, fashion, health and lifestyle brands.
  • http://pawshoovesdiapers.blogspot.com Adele

    Thank you so much for this!! I won’t be buying my favorite mascara from Cover Girl or my favorite sun screen from Neutrogena anymore.

  • http://www.jennstaz.com Jenn Staz

    Good to know! I just learned from you about CoverGirl. SUCH a bummer! CG and Maybelline need to fix themselves. I can live without the others.
    My recent post e.l.f. collection, favorites, and misses

  • Rinny

    Excellent post! Peta has a website that lists A TON of cosmetic companies that do and do not animal test. Worth taking a look at before you go out shopping!

  • beautyinfozone

    I had to reread this several times because I couldn't stop looking at the pictures. If you haven't convinced people by now, you never will!
    Marcia
    My recent post Healthy Kisses giveaway – the second best kind of kiss!

  • http://www.polarbelle.com polarbelle

    this is really helpful to know.Thanks, Jennifer!
    My recent post Guerlain Rouge Automatique Hydrating Lipstick #166 Shalimar Swatches and Review

  • http://www.squidoo.com/make-your-dream-of-a-healthy-glowing-skin-true bosy scrub

    Its very cruel to test the products on animals. that's why I use 100% natural products which need not to be tested on animals..

    My recent post Make your dream of a healthy glowing skin true with PIANOON Antiox body scrub. …

  • http://www.allthevanity.com Roanne

    Thank u for this post. It's so sad that some of our favourite beauty brands are doing this. :-( :-( I feel bad about the animals being tested.

  • Melanie

    Do you mean cruelty free as in “no animal byproducts” as well? I’m vegan so it’s important to me that all my makeup is 100% cruelty free. I know ELF brand is.

  • http://lipstickandluxury.com Nicole

    It's good to know which brands are cruelty-free so that we can make the beauty choices that best fit our beliefs!
    My recent post Getting Personal: I got married, again

  • Cher Shives

    Cute Bunnies!!Thanks for the information!!It really helps…
    My recent post The Best Indicator for Forex

  • http://www.duchesscosmetics.com/ Rachel

    A great cruelty free makeup company is Duchess Cosmetics!

  • http://www.mybeautybunny.com mybeautybunny

    Not all of these brands are strictly vegan. If you check out my cruelty free list, you can see which brands are vegan. It’s not comprehensive though. I recommend Leaping Bunny and Caring Consumer.

  • http://muranoplace.com/blog/. Thomas

    The animals in the photos are very cute especially the bunny…Thank you for posting this and shared to us…

    My recent post murano glass tableware

  • Dani

    I was wondering if you take third party testing into account? I always thought Revlon and Almay participated in third party testing. I would love it if that was wrong. I miss Revlon's eyeliner. ;)

  • http://www.mybeautybunny.com mybeautybunny

    To the best of my knowledge, they do not do any kind of testing. PETA’s Caring Consumer program requires their ingredient suppliers to be cruelty-free as well.

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  • Robin

    I think my son will love this as a gift for him…Anyway, thanks for the idea you have given me then…

  • Sophie

    Don't forget the "Yes To" line. They are cruelty-free, affordable and very high quality!

  • Cristy

    Hi
    I would like to know who owns Revlon?
    Like Estee Lauder owns MAC…

  • http://www.mybeautybunny.com mybeautybunny

    I don't think they are owned by anyone: http://www.nndb.com/company/827/000060647/

  • http://bellevuelasercenter.com Marie Trelstad

    The question is: Which cosmetic companies are cruelty free to humans? Meaning, who refuses to use harsh chemicals in their beauty products that are potentially hazardous to our health? Check out http://www.safecosmetics.org for a list of companies who have made the promise to keep cosmetics safe for HUMANS!

  • http://homebeautician.blogspot.com Madhavi Padma

    One of the best International natural skincare and color cosmetics brand that is not tested on animals is Oriflame. I agree this is not a drugstore brand as it is only available through Oriflame Beauty Consultants. In case anyone is interested, feel free to contact me.

  • http://www.877junklaw.org/letter-lawn-litter-be-gone/ Roman Kenely

    Many thanks for taking the time to contribute this it was rather good to read

  • http://Facebook.com Peacelovenurvonuhh

    A great brand that’s cruelty-free is Hard Candy. [:

  • Deborah

    Thank you for this info. After a decade of using Neutrogena, I will be switching TODAY to Almay or Physician’s Formula. I will also let Neutrogena know why I will no longer buy their products. Keep up the good work! {BTW, someone mentioned recently that Burt’s Bees company has reverted back to animal testing! Something to look into!}

  • http://www.mybeautybunny.com chiefbunny

    Thanks Deborah! Actually Almay is owned by Revlon who I recently discovered is selling in China. I’m assuming Almay is no longer CF either. :( I hadn’t heard anything negative about Burt’s Bees. If you find anything – will you please send it to me? Figuring out what these companies are up to is a team effort! I appreciate your help!

  • Kate M

    What about Milani? And Elf? I thought that they were both cruelty free?

  • http://www.mybeautybunny.com chiefbunny

    Yes Milani and Elf are cruelty free!

  • Rose

    Unfortunately, Burt’s Bees is owned by Clorox. They say that they remain cruelty-free, which maybe true but know that Clorox (an animal testing corp.) Is indeed gettin g a cut of that money that you spend on Burt’s Bees.

  • anne

    Darn. I just bought a eyeliner from Neutrogena and then checked here.

  • Jayne

    Thank you for promoting a cruelty-free list. I’d just like to mention that Burts Bees products aren’t necessarily cruelty-free. Any product that contains beeswax or honey involves de-habitational effects on honeybees. **Honeybees are essential to life because they provide natural pollination. When you support products that contain honey or beeswax you are harming that natural process.** Please consider this information, thank you.

  • Eileen

    I wish ELF sold their lipsticks at Target, along with their other products. I’ve only seen glosses, shines, etc there.

    On another topic, I’m sure you are all as anti-fur as me, so I want to spread the word that on QVC, the “faux fur”

    vendor, Dennis Basso, is a Real Fur designer in his other business. I’ve complained to them…. But maybe a few

    More letters could help.

  • Linda

    essence cosmetics is a European drugstore brand and they don’t test on animals either.They don’t send out for testing as well.Disappointed in Revlon,I’ve liked their products in the past but,no more.

  • merry bradley

    Watch earthling documentary.see what animal cruelty is.please quit buying products that promote this horrible action to make someone more money…..

  • http://www.tesselliott.com Tess Elliott

    Just read Almay/Revlon’s position and I would use their products. Their issue is that they sell to countries that insist on animal testing…period. It’s the law, and those are the third parties who choose to test their products on animals. I have no problem with that. As long as they are selling product TO ME that wasn’t first used on animals, I don’t have a problem with their knowing other countries will test their product on animals. And Burts Bees may have changed now because Clorox bought them, and I am already hearing noise that they have changed some of the formulas and made them irritating. I do not trust Clorox to leave the product alone if they can squeeze a few more pennies out of a company that once earned a great reputation. I don’t go by PETA. I like to read for myself and from more than one source.

  • kim

    burts bees is own by clorox. clorox who tests on animals

  • http://jozzygrrlxvx.tumblr.com Joslyn

    Although Burts Bees is cruelty free, they are owned by Proctor and Gamble, who are notorious for animal cruelty and testing. Some Vegans and animal-friendly consumers may choose to continue using burts bees, but for those who choose not to give money to any cruel company, burts bees is a no-go. This is, of course, up to each individual to decide for themselves.

  • http://davincisurgicalsystemlawsuit.bravesites.com Erika Thompson

    I believe improving is a good thing but we should make sure no one is hurt. Just like living healthy and pretty without hurting our animals or anyone.

  • valkyriekee123

    Do Not be complacent keep good morals in society by being part of a solution. Support the hard working small companies that use healthy ingredients and do not sell out for a dollar! My favorite lipstick/gloss is ECCO BELLA Favorite blush powders are by PUR MINERALS. Face powder or foundation by CARGO. Eyeliner by Illamasqua. Heavy day mascara by Hourglass or even Trish McEvoy. All of you gals that are concerned with the recent upswing of animal testing in China, just think that all of the companies that do it now were more than likely doing it all along for your fake tanner, body washes etc. So apply the cruelty free methodology to your whole household. For example try BIOKLEEN laundry detergent or SEVENTH GENERATION. Most of the companies that do not sell out to hurt animals are not going to sell out by using ingredients that would hurt You!

  • valkyriekee123

    Burt is no longer with us, so I am not feeling the loss of love or loyalty with the whole Proctor and Gamble parent company issue.

  • valkyriekee123

    Great information hypocrisy in fashion is back in a big way!

  • bookbabe

    Revlon now uses third party testing to be able to sell in China,

  • JenniferC

    NYX is cruelty free also =)

  • kittendelight

    The problem with your argument is that these companies know that their products will be tested on animals so they are most definitely responsible for this. These companies are already extremely wealthy and they are choosing more money over morals in sending their products to China. This is the issue most people buying cruelty free have with these companies. They are participants in animal testing by choosing to send the items to china, just like the companies who choose to use ingredients that require mandatory animal testing. Unfortunately PETA are also highly unethical as they are all anti-animal testing pro-vegan yet they have been caught euthanising healthy cats and dogs and lying about things like this. I loathe them

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  • karla

    I thought that ELF was made in China–doesn’t China require animal testing? I am confused.

  • http://www.mybeautybunny.com Jen Mathews

    It doesn’t matter where the cosmetics are made – only where they are sold.

  • Emily

    This is so helpful, as I usually buy my makeup at the drugstore. Could we maybe do a Canadian version that includes London Drugs and Shoppers Drug Mart?

  • http://www.mybeautybunny.com Jen Mathews

    That would be great Emily – I will ask my Canadian blogger friends!

  • ozyinusa

    PETA has a long list of company’s they support for cruelty free products. They support them because the company’s purchase ingredients that are also cruelty free. Everywhere along the line has to be cruelty free. Check it out. The list is on their website.

  • Ava Tara

    I will be so excited if Revlon and Almay go cruelty free since they’ve pulled out of China! Please keep us posted on this!

  • tweetynatie

    Dont forget Boo Bamboo and North American Hemp Co

  • Brandie Hensley

    Im glad you guys have a list like this cuz everytime I think a product is cruelty free I learn its not so I hope later don’t find out that they do actually test on animals I got bunnies and guinea pigs and when I look at those awful pics of those poor animals I don’t how they can do something like that I would never even think of doing any of that to my babies

  • Shannon

    I have extremely dry sensitive skin. I can’t use products with added scents or any of that nonsense. With that being said I’m switching over to cruelty free products and am having a difficult time finding an affordable tinted moisturizer. Does anyone have any suggestions, is too faced a good product to use?

  • http://www.mybeautybunny.com Jen Mathews

    There’s no way that can be true. They sell in China and they have always been animal testers.

  • Jaimee

    It sucks that the only brand that offers true variety for me as a woman of color isn’t cruelty free :/

  • Cheyan

    Neutrogena doesn’t test on animals either

  • http://www.mybeautybunny.com Jen Mathews

    Neutrogena is not cruelty free. :(

  • Rebekah

    There was a lot of news about Peta’s shelter. Their adoption/kill rate is beyond horrible. In their defense though, they do get mostly very ill, aggressive animals that other shelters won’t take. They also don’t apparently don’t make any attempt to make animals adoptable though.

    http://www.nytimes.com/2013/07/07/us/peta-finds-itself-on-receiving-end-of-others-anger.html?_r=0

  • Sherlocat

    :( I’m so sorry to hear that! Which brand are you referring to?

  • Sherlocat

    Doesn’t Revlon own itself? And it owns Almay.

  • http://www.mybeautybunny.com Jen Mathews

    I don’t think Cetaphil is cruelty free. :(

  • Peculia

    Which nail polishes are cruelty free? Thanks!

  • Amy

    Thanks for doing research for us and putting together this list :)

  • http://www.mybeautybunny.com Jen Mathews

    Trevor – I have not seen or heard any evidence that L’Oreal is cruelty free. Where did you see this?

  • http://www.mybeautybunny.com Jen Mathews
  • Evelyn

    Does EOS (evolution of smooth) test on animals?

  • http://www.mybeautybunny.com Jen Mathews

    I believe EOS is cruelty free.

  • http://www.mybeautybunny.com Jen Mathews

    No – they are still selling in China.

  • HannahM

    Has anyone ever heard of Arbonne ? It is a Swiss company that makes all of their products 100% vegan certified. So there is zero animals testing!!!
    I recently became a consultant just for the fact that they support being cruelty free… And the products are pretty great too ;) lol.
    If your interested check it out!
    http://www.arbonne.ca
    ID# 116501935
    And if you have questions, go to my fb page and send me a message! I would love to introduce you to Arbonne.

    https://www.facebook.com/HM.ArbonneConsultant

  • Gigi Conelly

    good explanation

  • Sarah Granahan
  • http://monogrammedmarie.blogspot.com Samantha Hall

    Shannon, I am the same way and I found that E.L.F.’s tinted moisturizer is AMAZING! It is only $3 too and you can find it at Target.

  • jasminevine

    Did you ever get the confirmation that Revlon/Almay is free of animal testing? I always liked Almay, and used Revlon too, before the China testing requirements came to be.

  • http://www.mybeautybunny.com Jen Mathews

    Yes Revlon/Almay still tests on animals.

  • Love

    So if a law was made to test on (torture) anyone who was left handed you’d be fine with it so long as it was ‘the law’? The laws of a country aren’t like the laws of physics you know…they are made by humans, can be changed by humans, if people stop supporting them financially.

  • Molly

    I found a cruelty-free brand in my local supermarket. Preserve is the brand. They use recycled yogurt cups for their handles and the refills are reasonably priced.
    I bought a razor from The Body Shop years ago, only for them to discontinue making refills about the same time I bought it. :( I emailed them about it & they told me if I still had the receipt I could return it… I keep a lot of crap & that was one purchase I didn’t think I would need the receipt for… Oh well. Lol!

  • Molly

    It’s such a bummer. I bought their brand for YEARS because it was cruelty-free…

  • Molly

    @mybeautybunny:disqus I was reading Phyrra’s blog & Logical Harmony prior to that. I saw Milani is supposedly NOT cruelty-free. :( They were one of the few brands I liked… Can you post if they are or aren’t cruelty-free, please?

  • Amelia Hawthorne

    NYX is also cruelty free and across the board has some really great selection from colors to finishes to selections of products in general. One of my go-to drugstore brands and definitely worth mentioning if you haven’t checked them out!

  • Amelia Hawthorne

    Most of the products have websites that you can buy from and they’ll ship to you. It may take a little longer than just running out to the drugstore and picking up a product, but at least you’ll know it’s cruelty free :)