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List of Non-Cruelty Free Brands Selling in China

animal testing on rabbits

Many of you have heard rumors about brands entering China, which means I can no longer consider them to be cruelty free. Here is an up to date list, according to my sources. Some of these brands are still calling themselves “cruelty free” even though they are allowing third party testing. For those of you who have heard rumors about NYX, Tashina from Logical Harmony has contacted them and they are STILL cruelty free – so we’re keeping them on the good list!

testing on animals dogs

List of Beauty Brands Selling in China (a country that REQUIRES animal testing)

Note: this information is obtained from several sources – including the brands’ representatives. If you believe any information to be in inaccurate, please let me know.

  • American Beauty (EL)
  • Aramis (EL)
  • Aveda (EL) – according to Aveda, they are not in China, but maintain that they do follow laws that require animal testing
  • Avon
  • Bobbi Brown (EL)
  • Bumble and Bumble (EL)
  • Caudalie
  • Clinique (EL)
  • Coach (EL)
  • Darphin (EL)
  • Donna Karan (EL)
  • Ermenegildo Zegna (EL)
  • Estee Lauder (EL)
  • Flirt (EL)
  • GoodSkin Labs (EL)
  • Grassroots Research Labs (EL)
  • Jo Malone (EL)
  • Kiton (EL)
  • La Mer (EL)
  • Lab Series for Men (EL)
  • L’Occitane
  • MAC (EL)
  • Mary Kay
  • Michael Kors (EL)
  • Missoni (EL)
  • Ojon (EL)
  • Origins (EL)
  • Pangea Organics
  • Prescriptives (EL)
  • Revlon
  • Sean John (EL)
  • Smashbox (EL)
  • Tom Ford (EL)
  • Tommy Hilfiger (EL)
  • Urban Decay (Urban Decay has decided NOT to sell in China! Yay!)
  • Yves Rocher

EL = owned by Estee Lauder

Press samples have been provided for review. Opinions are the author’s own. Article may contain affiliate links.

About chiefbunny

Jen Mathews is the Chief Bunny and social media maestro for My Beauty Bunny. She is also the President of Top Tier Media, a social media agency for beauty, fashion, health and lifestyle brands.

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  • Liz

    According to their Belgian/Dutch website, Yves Rocher doesn’t test on animals (http://www.yves-rocher.be/control/com/be/NL/duurzame_ontwikkeling/ethisch_verantwoorde_cosmetica/dierproefvrij/). I don’t know if this is true, I don’t know what to believe anymore.

  • http://fragmentedsplendour.blogspot.com Annabel

    god this makes me so angry! WHY test.. just WHY?! UGH
    Thank god clarins and REN aren’t on that list or I’d cry.

  • http://www.makeupmonster.ie makeup monster

    Fantastic article, it’s great to have a list that definitely do

  • http://saralotus.blogspot.com/ Sara

    I just noticed that even though products might say “People-Tested” it doesn’t mean that it ONLY tested on humans. tricky tricky

  • http://www.moxiereviews.com Moxie

    Makes me sick. I’ll keep RT your post!

  • http://www.marykay.com/valbury Val Bury

    I am very surprised to see in your list that Mary Kay Cosmetics is a third-party to animal testing in China. I would hope that Mary Kay will either confirm this or rebute this article. As they have listed they do NOT do animal testing on their products nor use any animal byproducts in their cosmetics!

  • http://drebel.net Steelnpurple

    Thank you for the updated list! <3

    SO glad to hear about NYX! I just recently bought two of their tinted lip balms and was so bummed to hear the rumor right after I had ordered them!


  • http://www.boutiquebrands.us Holly Petrie

    But don’t bother posting or questioning them on their Facebook pages. They apparently employ people full time just to delete any comments that they don’t like!

  • http://Crueltyfreekit.com Gayle Carbajal

    I’m really surprised to see Pangea Organics on that list. Pangea confirmed? How awful!

  • http://www.thefabzilla.com Kath

    Thanks for sharing. I favorited this post for reference.

  • Tracy J

    Thanks for the update, Jen! Also, while I realize your reviews are for more high-end brands, I recently, and accidentally, discovered that discount brand L.A. Colors is cruelty free (unless that status has changed, too). The line may be a dollar store staple, but as product junkie on an extreme budget, I was rather impressed with their mascara and nail lacquers – it’s no OPI or Zoya, but for 99 cents per bottle, I can now afford to play with gradients, rainbows and the like. >^.^<

  • Emma RZ

    So disappointed about Caudalie :(

  • http://www.youtube.com/bethbr00tality Beth Br00tality

    There are several missing from this list. =[

  • http://www.mybeautybunny.com chiefbunny

    Beth – this wasn’t meant to be a comprehensive list of brands that test on animals – for that you can visit the PETA website. If you have evidence that other brands have recently entered China, please let me know – jen at mybeautybunny dot com – Thanks!

  • http://www.mybeautybunny.com chiefbunny

    Hi Tracy – thanks for the update! We try to review drugstore brands too – like Milani, Wet N Wild, Revlon, etc. I bought an LA Colors liquid eyeliner at an IMATS show a couple years back and I wasn’t really impressed. But I haven’t tried the nail polish. Will have to give that a shot! :)

  • http://www.mybeautybunny.com chiefbunny

    Hi Val – there are several companies on this list who are doing business in China (which requires animal testing) but are still claiming innocence since they don’t do the actual testing – but 3rd party testing is still testing.

  • http://www.mybeautybunny.com chiefbunny

    Hi Liz – there are several brands who still maintain their cruelty free statuses – despite 3rd party testing in China. There’s actually a class action lawsuit against Estee Lauder for this reason.

  • http://www.cliniquecouponcode.net Clinique Coupons

    I saw Clinique on the list. Animal testing is so wrong.

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  • pat dupree

    there goes my estee lauder, mary kay and clinique. good riddance.

    i have informed the mary kay supplier and told her i was looking a pic of 10 trusting bunnies with their head in a vise. and a beagle puppy.

    cry and pray for an end. and respond to divine intervention and human effort web sites like this. thank you my beauty bunny.

    pray and think what to do. pray and think what to do.

  • http://acaiberryselect4u.wordpress.com/2012/06/20/acai-berry-select-use-the-power-of-acai-berry-for-weight-loss/ Amanda Spears

    Thank you for the updated list!

  • Amanda

    I work for an AVEDA Salon, and I called around. AVEDA does not sell in China and has no plans too. Please remove them from this list.

  • http://www.mybeautybunny.com chiefbunny

    Hi Amanda, I SO wish Aveda could be considered cruelty free, because I love the brand, but unfortunately they are owned by Estee Lauder and I it is my understanding that they are being sold in China. Their public stance on animal testing has changed from “no animal testing” to “no animal testing except where required by law” which usually means a brand is selling in a country that requires it (like China) or a country where it is common practice (like Brazil).

  • http://tabosrabbit.blogspot.com Kelinci Hias

    Thanks for sharing. I’ll keep RT your post!

  • Isabel

    I am using MAC. They said they do not test on animals. I guess they are lying? What great foundation makeup is cruelty free? Thankyou

  • DawnW

    Don’t forget that now Urban Decay is owned by L’Oreal,animal testers.So disappointing.

  • http://www.mybeautybunny.com chiefbunny

    They probably aren’t lying – depending on who you talk to, they may not know. The employees at the store level usually have no idea that the products are being sold in China (a country that requires animal testing). For a cruelty foundation, try Youngblood, Too Faced or Stila.

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  • Sabrina

    PETA website article: China to Approve First Non-Animal Cosmetics Test


    My Beauty Bunny, what do you all know about this? Thanks!

  • http://www.mybeautybunny.com chiefbunny

    I did see that! Thanks for sharing! :)

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  • http://www.ready4world.com/ Hari

    Great post dear! You really posted a great article and it will help all the person. Who are wanting help form someone. Your information is very helpful.
    Thanks for writing these type of article.

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  • Rashmi

    I’m still confused about Aveda. Todays I pulled the PETA list of companies that don’t test on animals and Aveda is on that list with “L” indicating that the company has an licensed PETA s official bunny-free cruelty logo.

  • http://www.toptiermedia.com chiefbunny

    Hi Rashmi – from what I understand, Aveda is one of the only companies that is owned by EL, but not currently sold in China. However, they do use an “except where required by law” notice, which means they could enter the Chinese (or Brazilian) markets at any time. It’s unclear and vague, so I’m avoiding them for now.

  • http://Kellydavis68@hotmail.com Kelly Davis

    Chief bunny,
    Hello! Any update on your Aveda verdict since August? Are they selling in China or Brazil yet?
    Thanks for all of your research!

  • http://www.toptiermedia.com chiefbunny

    Kelly – I would avoid Aveda. They have “except where required by law” statement which is never a good sign!

  • JY

    I have seen both Clarins and Jurlique now being sold in China. This is seen by my own eyes.

  • http://www.mybeautybunny.com Jen Mathews

    Yes – Clarins and Jurlique are no longer CF.

  • LACY


  • http://www.mybeautybunny.com Jen Mathews

    No – they have stayed out of China.

  • MizzMo

    They DON’T test. EL would lose them if they did – part of the agreement with Horst when it was sold. This is also why Horst’s kids are still part of Aveda :)

  • Alexi Frest

    Hi Beauty Bunny,
    I want a spiral perm that is animal friendly or possibly vegan. I live in Hungary, Europe. Europe has already banned animal testing. Does it mean that perm materials are animal friendly?

  • http://kendisinsan.blogspot.com/ kendisi

    Great list! I was surprised to see Pangea Organics and I searched to see that they actually stopped selling in China (link: http://www.peta.org/blog/pangea-organics-stops-selling-china/). According to the FAQ on their website:

    *Pangea Organics is registered with caringconsumer.org (run by PETA) as a cruelty-free company (we never test on animals).

  • http://www.mybeautybunny.com Jen Mathews

    I’m not sure about that Alexi – the best thing to do is to contact the brand and ask if they are selling in China. Europe does allow a loophole for brands to sell in China.

  • Vicki

    Does Avon use animal testing when selling to China?

  • http://www.toptiermedia.com chiefbunny

    Correct – Avon is NOT cruelty free anymore.

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  • Mandy

    They have no choice, ANY cosmetic sold in China MUST by Chinese law be tested on animals.

  • Mandy

    PETA are not overly reliable, they list companies which do sell in China (and therefore are not cruelty free) they also list companies who are owned by animal testing parent companies (eg L’Oreal owns the Body Shop and Urban Decay, therefore when you buy from either of them you’re giving money to L’Oreal who test on animals). PETA also list companies who have buy raw ingredients which have been tested on animals by a third party. My advice is to use The Leaping Bunny or Choose Cruelty Free (if in Australia or New Zealand) because their a lot more strict on who they will list. Choose Cruelty Free de-listed The Body Shop because L’Oreal owns them.

  • Mandy

    If in doubt DON’T buy a cosmetic, there are plenty of brands around which are cruelty free you just need to hunt a bit. There’s a great ‘drug store’ brand in Australia called Face of Australia, they’re cruelty free (as listed by Choose Cruelty Free), of high quality and not overly expensive. It just takes some dedication.

  • Gia

    Hi! Just to let you know, Clarins sells to China… =( So disappointed.

  • Darlene Veg An

    “Urban Decay has decided NOT to sell in China”

    But Urban Decay is now owned by L’oreal, which tests on animals and has been secretly fighting against the ban of animal testing while telling their customers that they are doing their best to end animal testing.

    Learn more:


  • Mary

    Hi Jen, I’m really confused over smashbox. It’s on your list of cosmetics selling in China, but Phyrra says it’s cruelty free as it doesn’t sell in China.

  • http://www.mybeautybunny.com Jen Mathews

    Hi Mary – Smashbox is selling in China. They are not cruelty free.

  • HazelNut

    Hi! I’m a bit confused over smashbox as well. Their website specifically says they don’t sell in China but I’m getting conflicting information here and elsewhere. Can you please shed some light on this? Thank you kindly :)

  • Sandra Kirchberger

    interesting information…so maybe then it is safe to say that Aveda will not be testing on animals then. Thanks for the info=)

  • jennifer

    maybelline, loreal,covergirl are not on this list

  • http://www.toptiermedia.com chiefbunny

    Maybelline, L’Oreal and Cover Girl are NOT cruelty free.

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