First let’s talk about the salon – Primrose Organics in Los Angeles is now my go-to salon for hair color. First of all, the owners are dolls. Felicia Howe was concerned about the negative health effects of the salon products she was using, so she partnered with Melissa Tornay, and together they opened Primrose Organics. They use (and sell via their boutique) only cruelty free, organic and natural products. Felicia told me she noticed a world of difference when she switched to these healthier products – for herself and her clients. The salon was opened in April ’09 – the same time My Beauty Bunny was being born (great minds…)!
The salon itself is totally my style – vintage furniture and furnishings everywhere. It’s eclectic and cool without a single ounce of pretension or snobbery (what a breath of fresh air in LA!). The building itself is made from recycled and environmentally-friendly materials. The drywall is formaldehyde-free, the pain is VOC-free, the hot water and lighting are energy efficient, the hair foils are made from recycled foil – even the hair dryers are energy efficient!
When you meet Felicia and Melissa, you’ll see that this eco-friendly stuff is not just a gimmick – it’s a way of life (Felicia even gave me the number for her naturopath!).
Primrose Organics now has a loyal new customer – I won’t go anywhere else! I found out while I was there that Tania from Pure Natural Diva is also a loyal client!
Now, let’s talk about the color – Organic Color Systems is vegan, cruelty free and PETA-approved. There is no ammonia and no harmful fumes (it smelled herbal when it was being applied – not the greatest scent, but definitely natural and not scary). The color is made with certified organic ingredients like chamomile, comfrey, grapefruit and orange. It also contains Vitamins C, E and wheat protein to repair and strengthen your hair. Yes – this hair color actually improves the condition of your hair and makes it shinier!
The color doesn’t stain your scalp or your face (don’t ask me how they do that). It can be used to cover greys (I can’t comment on that because I don’t have any yet) and it is supposed to last longer than ordinary hair color. Now – I had my hair dyed red many moons ago, and I noticed that the red highlights showed through a little – to me this is great – it gave me a more natural-looking head of hair. If it was grey – I imagine the grey parts would be slightly lighter – so it would look like you have highlights. You can see what I’m talking about in my pic at the top of this post.
Now let’s talk about ammonia for a second – besides being toxic, why should you avoid it? Here’s what Organic Color Systems has to say about ammonia:
Ammonia is a damaging corrosive toxin that should be kept out of the salons because it severely damages the cuticle and destroys tyrosine, the hair’s protein that develops melanin (hair’s natural pigmentation). The more the tyrosine protein is damaged, the less capable the hair is of “holding on to” color. It is a caustic toxin that causes both short and long term damage to the throats and lungs. Long term exposure can permanently damage the respiratory system.
Your hair stylist can mix up a custom color for you – including non-bleach lighteners if you want to go lighter. I told Felicia I wanted dark brown hair – almost black. She knew exactly what to do and I love the result.
Press samples have been provided for review. Opinions are the author’s own. Article may contain affiliate links.