Don’t let the moniker fool you; there’s nothing simple about this hard-working, feel-good cosmetics line. Their products are jam-packed with minerals and organic ingredients, all of which are naturally derived to give you cruelty-free, top-notch make-up you can feel great about.

If you’re looking for an ethical cosmetics line which seriously rivals other high-end brands with regard to value and quality, you’ve got to try Pure+simple . Your heart and soul will feel as good as your complexion!

Pure+simple Pure Pressed Powder Foundation

I’m a firm believer that natural beauties deserve natural products, so start with this pure foundation made with 100% minerals, organic oils and butters. The zinc properties make it a great choice for every skin type, whether it be sensitive, aging or prone to rosacea. And, with fun shade names like Pure Marzipan, Sunkissed and Peaches and Cream, you’ll easily find a perfect match. After use, my skin actually felt softer to the touch. Thanks to the light-reflecting minerals, my skin is brighter and more luminous-looking. The foundation is moisturizing too, so you can kiss cake-and-flake foundation goodbye! Mineral pigments develop the color, not artificial dyes; thus, the end result is natural-looking, flawless coverage that works for any skin tone and type–any time! Best of all, it’s refillable, so when summertime hits and you’re rocking a tan, you can easily switch up your face color to match.

Pure+simple Lipgloss

I’m a convert! I love this buttery gloss. The ingredient list is incredible, consisting of ingredients such as olive butter, white beeswax, organic peppermint oil and cupuacu butter. Dry, cracked lips will love this gloss–which multi-tasks as a moisturizer–while still packing a color punch. And even after hours of wear, there’s none of the dry, scaly residue that drugstore brands can leave behind. Try it in Venice Beach: a pretty pink versatile enough for everyday use.

Pure+simple Face Colour-Eyeshadow

Made from 100% pressed minerals, these little compacts go a long way. If you’re looking for a natural, compact multi-tasker, invest in one of these. Available in shades which function as both blush and eyeshadow, these products can effectively handle both jobs (blush is a perfect example). No silicon or petroleum-based derivatives are used, nor are artificial dyes that clog pores. Minerals develop natural-looking pigment and keep your skin moisturized and clear.

Do your cosmetics collection a favor: make it Pure+simple. For the cost-to-value ratio, vast color selection and high product quality, there’s no two ways around it–this brand is simply fabulous!

Author’s note: Toronto readers, be sure to check out the holistic spa services (and purchase Pure+simple’s products) at a location near you.

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